Box Office Update (Day 3): ‘Actor In Law’ observes dip, other two stable

We cannot vouch for the authenticity of these box office numbers given by independent box office tracking site Box Office Detail. However until we have some official box-office tracking system in Pakistan this is all we have got. The numbers are also revised at times and hence you may observe fluctuations.

This Eid-ul-Azha was rather filmy as we had not one or two but three big budget local films hitting cinemas and fighting for the viewers attention. Among them, the Fahad Mustafa- Mehwish Hayat starer ‘Actor In Law (AIL)’, the Feroze Khan- Sajal Aly starrer ‘Zindagi Kitni Haseen Hay (ZKHH)’ and lastly the Armeena Khan-Bilal Ashraf-Ali Rehman starrer ‘Janaan’.

All three films received good promotions and in result the box office was bound to take good start and that is exactly what happened as we saw good box office numbers for day 1.

While day 2 was the day of surge with ZKHH doubling its numbers, day 3 has been more about sustaining the position as ZKHH makes the same business it did on second day, Janaan shows an increase of mere two lac from what it had raked in on Day 2.

AIL, however, has noticed some dip with a difference of approximately 40 lac in its second and third day business. The stability or even the dip maybe supported by the fact that Thursday was a working day with Eid holidays limited only to two days this time around. The film is still maintaining its top position and its third day business is still bigger than what it made on its opening.

Luckily for the three Eid releases, weekend is here to provide a little more support, and the figures for three are expected to continue their stability pattern or even see a growth till Sunday, 18 September, 2016.

Actor In Law

1. Day 1 ( Tues 13 Sept): 1.65 cr
2. Day 2 ( Wed 14 Sept): 2.25 cr
3. Day 3 (Thu 15 Sept):   1.84 cr
   Total: 5.74 cr

Janaan

1. Day 1 ( Tues 13 Sept): 1.04 cr
2. Day 2 ( Wed 14 Sept): 1.45 cr
3. Day 3 (Thu 16 Sept)  : 1.47 cr
   Total : 3.96 cr

Zindagi Kitni Haseen Hay

1. Day 1 ( Tues 13 Sept): 0.45 cr
2. Day 2 ( Wed 14 Sept): 0.90 cr
3. Day 3 (Thu 16 Sept)  : 0.90 cr
   Total: 2.25 cr