Box Office: A Promising Post-Pandemic Start For Eid Films

Post-pandemic Eid films have hit the cinemas and Pakistan had a line-up of a whopping five films.

Before the pandemic, the business with Bollywood, Lollywood, and Hollywood films was on a big high. Numbers were going as high as approximately 21 crores for Wrong No 2 and around 18 crores approximately for Chalawa. These figures are for Eid-ul-Fitr 2019 and the same directors (Yasir Nawaz and Wajahat Rauf) have releases this Eid as well.

Business definitely has been impacted after Covid-19, and apart from a few big films (Spiderman: No Way Home, Batman) most have failed at the box office. However, this Eid the audiences have come out to see local films and the numbers are promising.

Ghabrana Nahi Hai

Leading at the number one spot is the Saba Qamar, Zahid Ahmed, and Syed Jibran starrer. Here’s a day-wise breakdown:

Tuesday ( Eid Day 1): 68 lacs

Wednesday ( Eid Day 2): 1.15 crore

Thursday ( Eid Day 3): 1.17 crore

Total: 3 crore

Dum Mastam

Second in line is the Imran Ashraf and Amar Khan starrer Dum Mastam. Here’s a day-wise breakdown:

Tuesday ( Eid Day 1): 65 lacs

Wednesday ( Eid Day 2): 1.11 crore

Thursday ( Eid Day 3): 1.08 crore

Total: 2.84 crore

Parde Mein Rehne Do

The Ali Rehman and Hania Aaamir starrer is at the third spot. Here’s a day-wise breakdown:

Tuesday ( Eid Day 1): 44 lacs

Wednesday ( Eid Day 2): 76 lacs

Thursday ( Eid Day 3): 75 lacs

Total: 1.95 crore

Chakkar

The Ahsan Khan and Neelam Muneer starrer is at the last spot, but the film did get a lot less shows as compared to its competitors. Here’s a day-wise breakdown:

Tuesday ( Eid Day 1): 28 lacs

Wednesday ( Eid Day 2): 54 lacs

Thursday ( Eid Day 3): 50 lacs

Total: 1.32 crore

Analysis

This being the first Eid-ul-Fitr post-Covid, the numbers are encouraging to say the least. Right now we are not going into word of mouth or any verdict the audience has given for these films. People spending their money on local movies and giving them a chance is a heartening thing to see.

The films over the coming days need to sustain well in order to become a clean success at the box office. The first few days of Eid have, over the years, seen a good walk-in of customers, but good films sustain and make use of the summer holiday period.

Possible Competition

These films will face very stiff competition from the new Marvel release Dr. Strange in the Multiverse of Madness – when it eventually releases here. The aforementioned film has already sold tickets worth Rs. 1 crore. Poised to take a huge opening, it will be interesting to see the numbers it brings in and how these Eid films will sustain themselves in front of the mega phenomenon.

Interesting times ahead for the local industry, with faith being shown by the audience for local films is a good push start for the industry post pandemic.

I am a complete movie buff, who not only watches a lot of movies but also considers all other factors involved in making movie a success story. Movies are my passion and analysing them from all aspects is what I love doing.

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