Everything That Happened At The Dum Mastam Trailer Launch

Red carpets are always exhilarating. Inundated with the comings and goings of monumental names in the industry, such was the case on 24th February, 2022, where the trailer launch of the Imran Ashraf and Amar Khan starrer Dum Mastam took place. The ballroom at Karachi’s Pearl Continental was beginning to fill with members of the media at 6 PM, as they photographed people on the red carpet against the heavily ornamented media wall.

Amongst all this, the undeniably handsome Adnan Siddiqui was seen welcoming guests, giving interviews, and casually joking around. Dressed to the nines in all black, as the producer of the film, Siddiqui took charge of the event from the beginning till the end. This may be a biased opinion due to preexisting love for the man, but he did a phenomenal job.

Various stars were invited, and many showed up, sharing their thoughts about the film. Ushna Shah, Mohib Mirza, Sanam Saeed, Bilal Ashraf, and Behroze Sabzwari were just some of the names that were present. However, it was Humayun Saeed that stole the show, arriving right before the trailer aired, garnering an excited round of applause and hoots, as Sanam Jung, who was hosting the event, announced his arrival.

The trailer itself was met with a deafening round of applause, and was, in fact, played twice (albeit with sound tweaks – apparently, the base needed some fixing). Vibrant and vivacious, the trailer gives way to the belief that while the film tackles multiple aspects; love, fame, the path to success, and betrayal, it is, as Imran Ashraf (who looked dapper in a suit and spoke to everyone with great humility) himself also confirmed, an entertainer through and through.

“Entertainment has no class,” stated Imran Ashraf beautifully while tackling a query regarding the film.

Amar Khan, who has also written the film, spoke eloquently and with a lot of passion,  while looking like the very picture of the same in a fiery red saari. 

The fact that there are five impending mega releases all set to air on Eid did not go unaddressed. In fact, Adnan Siddiqui and Amar Khan even stated that equal love must be shown to all films, with the general population ensuring they support the arts after the pandemic thoroughly disrupted the industry and its inner workings for two years. 

The collective viewing of the trailer – and those who asked questions with regards to the same – dispersed as Adnan announced that the adjacent hall had a variety of food laid out for all the guests. 

As the crowd thinned, divided between press interviews of some of the cast, and those who went to eat, one thing was certain: the air was thick with anticipation and possibility, with everyone in awe of just how magnificent the trailer of Dum Mastam seemed.

As of now, we look towards its release to determine if the magnificence holds up, or whether the film exceeds all expectations, serving as a much-needed breath of fresh air.