10th LUX STYLE AWARDS 2011

Touted as the ‘Pakistani Oscars’ by some, I say that the LSAs are also Pakistan’s Grammies, as well as Pakistan’s Emmys. Furthermore the LSAs also give out the fashion awards, so in short the LSA resolved the problem of Pakistan’s lack of award ceremonies by having an award which is equal to four others.

The awards have gone to different heights each year and reached its peak in 2007 with the awards going to Malaysia. Sadly due to the critical condition of the country the following years could not have the ceremony with the same level of grandeur.

Anyways that was the past, come to 2011 where LSA is about to make history once all over again. Why this year? After having remained on the low side for the past few years the Lux style awards is ready to come back. First of all this year the LSA has gone all social with an interactive page on Facebook, the page got the fans to vote for their favourite stars and therefore encouraged public involvement in the winner selecting area. Furthermore many other fun-filled quizzes were also there for the fans to participate and win exciting prices. Last but not the least three lucky winners will win exclusive passes to the event and will also be styled by Lahore’s best. Let’s also not forget the huge coin campaign which will guarantee another 100 people invites to the event.

The event which is going to take place soon will see all the who’s who of fashion, film, music and television industry. Mark your calendar to the dates when this huge event will take place and take everyone by storm.