by Momin Ali Munshi
Although the first two quarters of the year 2015 were/are not particularly encouraging for the Pakistani Cinema as only three films have finally made it to the cinemas things are soon about to change. The drought will soon be over because July is just around the corner and as you all know July is bringing with itself Eid-ul-Fitr, which is usually the preferred release date chosen by most film producers. Sticking to its filmy quotient this Eid will be no different as it will not only have ARY Films “Wrong Number” hitting cinemas but will also see the HUM Films magnum opus “Bin Roye” being screened in cinemas all over Pakistan.
To announce the release date and to tell people more about the film, HUM Films organized a press conference and special meet and greet session with the star cast and crew of “Bin Roye”. The movie which is based on the bestselling socio-romantic novel Bin Roye Ansoo by the legendary playwright Farhat Ishtiaq is being produced by Momina Duraid and directed by Momina Duraid and Shahzad Kashmiri. Featuring a stellar cast which includes Humayun Saeed, Mahira Khan, Armeena Rana, Javed Sheikh, Zeba Bakhtiar, Azra Mansoor and with special appearances of the multi-talented Adeel Hussain, Junaid Khan, Faiza Hassan and Shireen Zahid, Bin Roye is sure to set Pakistan film industry on a new course.
The press conference, organized for select media personnel and bloggers not only gave audiences an insight into the movie but also provided the star cast an opportunity to share their experiences and memories created on the sets. Set to release this Eid, Bin Roye’s plot revolves around the three lead characters and their love triangle which has many twists and turns and will keep the audiences engaged till the very last second. The film’s trailer, which is already receiving an overwhelming response from the audiences since its release, was also screened after which the floor was opened for questions.
“Bin Roye has a lot of twists and surprises for the people who have already read the novel,” said Momina Duraid, producer and co-director of Bin Roye.
Mahira Khan the heroine of the film, who is also doing a Bollywood film opposite Shahrukh Khan, was asked that who is the better romantic hero and she replied “Well, they say Humayun Saeed is the Shahrukh Khan of Pakistan then Shahrukh Khan must be the Humayun Saeed of India,”She also added “I have been waiting for the release of this movie for the last two years; I have given everything to Bin Roye and am sure it will do well at the box office”.
Humayun Saeed was asked that does the film have any controversial scenes or any item numbers to which he gave a cheeky reply and said “Hamza Ali Abbasi won’t have to update his status after watching Bin Roye,”
The special meet and greet session was attended by media personnel, bloggers and bigwigs of Pakistan’s entertainment industry including Junaid Khan, Hareem Farooq, Farhan Ali Agha, Javed Sheikh, Shahzad Kashmiri, Fizza Ali Meerza and others.
Furthermore it was also announced that the music of the film would be launched at the up-coming Bridal Couture Week which is all set to take place in June 7 while the film will release on July 18. We are super excited for the music launch and the film itself. Are you? Let us know in the comments section.