By: Ibrahim Qutab
Director Asad Ul Haq and Producer Ali Murtaza of Shiny Toy Guns debuted their feature film ‘Dekh Magar Pyaar Say’ in Lahore at Imperial Cinema on Friday 14th August 2015.
The film’s premiere was attended by notable socialites, members of the fashion and entertainment industry along with corporate personalities and esteemed members of the press including, Ali Murtaza, Ali Zafar, Ali Xeeshan, Ammar Belal, Amna Ilyas, Asad ul Haq, Ayesha Omar, Bilal Lashari, HSY, Humaima Malik, Junaid Khan, Kamiar Rokni, Munib Nawaz, Rizwan U Khan from Coke, Shaan Shahid, Sikander Rizvi, Vasay Chaudhry, Zara Shahjahan and Soch.
The modern romantic comedy Dekh Magar Pyaar Say was filmed primarily in Lahore; the historic city’s rich cultural heritage came alive with the movie filming across Lahore’s magnificent landmarks for what are posed to be the movie’s most memorable scenes. Additional scenes were also captured in London, England. With award-winning actress and Pakistani silver screen luminary Humaima Malick and debutant actor Sikander Rizvi, the feature film also boasts well-known industry professionals such as Irfan Khoosat, Khalid Butt, Kanwal Ilyas, Shahzad Abid, Dr Abid, Ajmal Dewaan, Tariq Sheikh, Hamza Lari, Furqan Shafi, Ijaz Khan, Ahmed Butt, Abid Majeed and many more.
Dekh Magar Pyaar Say’s music video promos – Kala Doriya, Tasveer (Talal Qureshi Mix), Kabhi Kabhi and I am Sweetie and the official OST of Dekh Magar Pyaar Say has already received nationwide admiration.
Speaking about ‘DMPS’, Film Director Asad ul Haq said, “Dekh Magar Pyaar Say has been created to give an audience a different twist to a normal storytelling; the narrative, the art, the styling and the pace is all different to our usual way of desi films! It’s meant to be slightly different yet play with pulse of the audience and give you an overall happy, warm feeling.”
Ali Murtaza, Producer of Dekh Magar Pyaar Say has said, “I am excited to see so much good work produced by Pakistani cinema on 14th August. I’m thankful to people for a wonderful response and hope we all go a long way in making good quality films. #DMPS”
With leading filmmaker Asad-ul-Haq and Producer Ali Murtaza behind the artistic vision of the motion picture set to release on the festive 14th August 2015, the modern romantic comedy had Saima Rashid Bargfrede as the motion picture’s Official Styling Partner along with Pakistan’s leading design house and fashion designer Hassan Sheheryar Yasin as the Creative and Fashion Design Director for DMPS, a collaborative association which is unique to Pakistani cinema. The script for DMPS has been penned by writer and journalist Saba Imtiaz, who recently released her debut novel, ‘Karachi, You’re Killing Me!’. BAFTA winning Director of Photography, Nicholas D. Knowland [aka Nic Knowland] of Jinnah fame was the official DoP of the project. Creative Chaos are official digital partners for DMPS with Ammara Hikmat at Encyclomedia as strategic partner, Hammad Chaudhry of HKC Entertainment as the official global film distributor and all media management by Lotus Client Management & Public Relations.
The film however is getting mixed reviews both form the critics and the people. Galaxy Lollywood will be reviewing the film along with its week to week business, soon. Stay tuned and support Pakistani Cinema.