She may have been missing from the film scene post her last appearance in the 2013 release ‘Main Hoon Shahid Afridi’ but the gorgeous actress Ainy Jaffri is back. Well she isn’t really doing a film but hey, even a fashion shoot done by the actress is nothing but a treat for us loyal fans and that is exactly what she has done.
Lakhany Silk Mills and fashion designer Farah Talib Aziz hosted a special meet and greet hi-tea at veranda Bistro Lahore where they introduced Ainy as the new face of the brand and also gave an exclusive sneak peak into the latest collection.
The event was a well-attended affair where Lahore’s prominent socialites and fashion personalities along with bloggers were invited to interact with the Lakhany-Farah team. Most of the ladies were seen in the new collection and the prints seem to be just perfect for this hot season. The food at Veranda was delicious as always and I made sure to take a break from my diet and fully enjoy the chocolate soup. The intimate event was manged by the PR guru Amjad Bhatti.
Talking a bit about the collection,the campaign is called ‘A Mediterranean Dream’ and this Mid-Summer Collection will be available at leading retailers nationwide on 5th September. The collection featuring seven designs, each in two colors is available for worldwide delivery via www.sticherry.com.
‘A Mediterranean Dream’ is inspired by the confidence and passion radiating from the Mediterranean women who exude a particular European charm alongside the grace of the classical Ottoman Empire. It is an ode to women of the region: reflective of the cerulean blue seas, the soft hues of the mesmerizing architecture of Mediterranean and the deep attraction of the Oleander flower.
Here are a few pictures from the campaign and the event