Box Office Week Three : ‘Moor’ doing well, ‘Shah’ is decent while ‘Dekh Magar Pyaar Say’ is out of cinemas.

We cannot vouch for the authenticity of these box office numbers given by independent box office tracking sites. But until the official numbers come from the makers themselves or until we have some official box-office tracking system in Pakistan this is all we have got. Also the numbers are revised at times and hence you may find th numbers a bit different for certain days.

This Independence Day was surely special as not one, nor two, but three Pakistani films were releasing all over Pakistan. What made this clash even more interesting was the fact that the genres of the three films were completely different. While ‘DMPS’ was a commercial film pegged as a romantic comedy, the off beat films ‘Shah’ and ‘Moor’ were a biopic and drama respectively. Moreover all these films had to face tough competition from the Bollywood release ‘Brothers’ as well as the past releases ‘Wrong Number’ ‘Bin Roye’ and ‘Karachi Se Lahore’.

The first day proved to be a success for all the films as each of them recorded great numbers. While ‘DMPS’ being a commercial film was obviously the one with the biggest collection, ‘Shah’ and ‘Moor’ also clicked with their target markets and recorded healthy numbers.

But once the first day ended, the audience had their feedback ready and this word of mouth was spreading like wildfire. ‘DMPS’ got bashed by both critics and the general public while ‘Shah’ and ‘Moor’ won laurels. This was clearly visible in the numbers as the collections of ‘DMPS’ fell while ‘Shah’ and ‘Moor’ grew. But since ‘DMPS’ had huge collections on the first day the first weekend was decent.

But the real fall for ‘DMPS’ came on Monday as it was left with about 30% of the shows it was originally supposed to have and this is not a good sign for a film. Even these shows were played to a limited crowd as the negativity had spread and nobody wanted to see the film. Thursday was the last day for the film as it is no more playing in cinemas ( except for maybe two or three screens ) and thus the film had a lifetime of only 7 days. This weekend was probably the last three days for the film at the remaining few screens and looks like this film will end on a 2.2-2.3 crore lifetime which means the film is a flop.

As for ‘Shah’ and ‘Moor’ they are strictly okay at the box-office. Yes, they were off-beat films, made for a certain section but still the numbers haven’t really been super-impressive and going by the decrease in shows it seems like the coming week will be the last few days at the box office for the films. A life-time of 1-1.25 crore seems to be on the cards for these films.

‘Moor’ has shown what magic the word of mouth is. The film started slow but picked up due to the positive reviews. Moreover the bigger surprise is that the film has managed to hold really well in the second week. Most people, us included, thought the film would not be able to make it past the second week due to its niche appeal. But proving us wrong the film has managed quite a successful week two and is going strong. A testament to its success is Lahores Super Cinema Vogue which had one show reserved for the film but had two shows for the film in week two. Shah is holding decent as well. But ‘DMPS’ as mentioned earlier is history!

Third week saw ‘Moor’ holding well and running to packed houses at select cinemas whereas ‘Shah’ also did decent business. ‘Dekh Magar Pyaar Say’ had maybe three-four shows and once the third week came to an end the film is now completely out of cinemas.

Here are the numbers:-


Dekh Magar Pyaar Say

  • Day 1-3 Friday-Sunday: 1.75 crore
  • Day 4-7 Monday-Thursday: 0.40 crore
  • Day 8-10 Friday-Sunday: 0.04 crore (4 lacs)
  • Day 11-14 Monday-Thursday: 0.03 crore (3 lacs)
  • Day 15-21 Friday-Thursday:  0.025 crore ( 2.5 lac)

Total: 2.245 crore


Moor

  • Day 1-3 Friday-Sunday: 0.62 crore
  • Day 4-7 Monday Thursday: 0.23 crore
  • Day 8-10 Friday-Sunday: 0.21 crore
  • Day 11-14 Monday-Thursday: 0.20 crore
  • Day 15-21 Friday- Thursday: 0.22 crore

Total: 1.47 crore


Shah

  • Day 1-3 Friday-Sunday: 0.60 crore
  • Day 4-7 Monday-Thursday: 0.15 crore
  • Day 8-10 Friday-Sunday: 0.12 crore
  • Day 11-14 Monday-Thursday: 0.08 crore
  • Day 15-21 Friday-Thursday:   0.07 crore

Total: 1.02 crore


Lets see what happens in the coming days. You stay tuned to Galaxy Lollywood.

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I might be an Economics graduate from LUMS, but cinema is where my heart truly belongs. Always up for a discussion on fims and I guess you could call me a Pakistani Cinema aficionado. Email: mominalimunshi@yahoo.com

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