It seems romantic comedy is the go-to genre for filmmakers in Pakistan. It surely has commercial viability and public appeal and has proven to be a profitable idea recently. When everyone is taking the rom-com path, few filmmakers are traversing the less traveled roads and trying their hands at genres less familiar to the local audience, especially sci-fi.
After the success of animated super-hero series, ‘3 Bahadur’, by Sharmeen Obaid Chinoy, Pakistan’s new-age cinema is ready for the release of first live-action superhero flick ‘Ghazi’. The high-budget film looks promising from its outlook and may prove to be a stepping stone for sci-fi and superhero films in Pakistan. This potential game-changer, in making for quite some time, is now readying for an extensive promotional campaign before its expected release close to Eid-al-Azha this year.
As per our source, who requested to remain anonymous, a leading brand of fruit-flavored drink, Tang, has been roped in as the main sponsor of the superhero film ‘Ghazi’. The brand has chalked out a detailed plan for the film’s promotional campaign which will kick start in the time span of June-July and last for couple of months before the film hits the theaters.
The list of planned activities, shared with us by the source, mostly includes traditional and time-tested ideas, like, TV shows, road shows, PR events, rich media advertisements and red carpet premieres etc. Additionally, the marketing teams of ‘Ghazi’ and Tang are planning to launch video game app and digital comics to engage the youth and promote the film on wider scale. This seems an exciting idea to promote the superhero genre among youth and through effective media.
We tried to reach Sheheryar Munawar to get his comment on it but could not hear back from him.
Produced by Ali Raza and directed by Nadir Shah, the film’s cast includes Humayun Saeed, Sheheryar Munawar, Syra Sheroz, Adnan Jaffar, Talat Hussain and Aamir Qureshi. ‘Ghazi’ is being made using advanced technology and an international team of VFX experts is helping in creating the visual effects for it.
We are really excited for this project and looking forward to further details.
