We cannot vouch for the authenticity of these box office numbers given by independent box office tracking site Box Office Detail. However, until we have some official box-office tracking system in Pakistan this is all we have got. The numbers are also revised at times and hence you may observe fluctuations.
After a rather disastrous December where three Pakistani films released and couldn’t attract the audiences, the first release of 2018 seems to have done the magic. Directed by Azfar Jaffri and produced by Imran Kazmi, Parchi released on January 5 and set the box office bells ringing.
The film opened with a 0.9 crore day one, 1.1 crore day two, 0.9 crore day three and had a weekend of 2.9 crore. Interestingly in the first three days itself, the film managed to overtake the collections of films Arth, Rangreza and Chupan Chupai which had released prior to Parchi and had ample time to rake in better numbers.
However, the real surprise was what happened post-weekend. Pre-release, the film had a positive buzz thanks to the extensive promotions so a strong opening was always on the cards, but since the film hadn’t received much appreciation from the critics and audiences the film was expected to see a major dip in collections Monday onwards.
But the film proved naysayers wrong and continued its vigorous run at the box office and added about 1.6 crore to the collections taking the total seven-day numbers to 4.5 crore. The film showed no signs of stopping in its second week where it added 2.35 crore to the total tally. Similarly, in its third week, it added a healthy 1.65 crore to the kitty.
The film is currently in its seventh week and still has a few shows in cinemas all over Pakistan. The total number is somewhere around 9.5 crore and given its smooth sail at the box office, the film might just touch the 10 crore mark at the very end. Here’s congratulating the makers on this success and hoping that other films follow suit where the box office run is concerned.