He came, he saw and, he conquered!
The statement holds true for Ali Zafar whose debut Pakistani film ‘Teefa In Trouble’ released last Friday and has set the box office on fire by registering the biggest non-holiday week one for a Pakistani film. The other blockbusters, i.e. JPNA and PNJ, released on the festival of Eid-al-Azha.
The Ali Zafar-Maya Ali starrer opened to the record-breaking 2.3 crore on Friday, making a history for Pakistani film opening to such a huge response on non-holiday. The film grew impressively on Saturday and Sunday, bringing its opening weekend gross to 7.21 crore. The film held its position strongly on weekdays as well. Despite General Elections falling on Wednesday, it added 4.12 crore on five weekdays, taking its cume to glorious 11.33 crore.
Here is the breakdown of the record-making week-one collections of ‘Teefa in Trouble’:
- Friday (Day 1): 2.31 crore
- Saturday (Day 2): 2.50 crore
- Sunday (Day 3): 2.40 crore
- Monday (Day 4): 1.34 crore
- Tuesday (Day 5): 1.31 crore
- Wednesday (Day 6): 0.52 crore
- Thursday (Day 7): 0.95 crore
- Total (Week 1): 11.33 crore
The success of the film shows that good content with right marketing will be well received whether its an Eid release or not, something that our Eid obsessed industry needed to understand. Ali Zafar had said that he wanted to set a precedent with releasing his film on a non-holiday weekend and looks like he has just done what he wanted to.
We congratulate the makers on the success and hope the film keeps a good hold on second week as well.
All numbers used in this article have been taken from independent box office tracking site Box Office Detail and we cannot vouch for the authenticity of these box office numbers. However, until we have some official box-office tracking system in Pakistan this is all we have got. The numbers are also revised at times and hence you may observe fluctuations.