Almost all of us, film enthusiasts, have been looking forward to the 23rd March weekend for the Pakistani cinemas had 3 films lined up to be released; two of them being our very own. Fortunately, all 3 of them cumulatively have brought in some good footfalls to the cinemas. Let’s see how the two Pakistani films; Laal Kabootar and Sherdil fared on the Box Office, on their opening weekend.
As predicted, patriotism did sell itself quite well through Sherdil. Amusingly, 20 percent of the film’s opening weekend business came from the twin cities; Islamabad and Rawalpindi. While it is amusing, it is not surprising for the cities are home to a humungous number of army households. Overall, Sherdil has managed to earn 4.15 crores approximately, on its opening weekend.
According to EPK, here is the film’s daily approximate breakdown:
Friday: 1.15 crores
Saturday: 1.7 crores
Sunday: 1.3 crores
Total: 4.15 crores
Although the film has been getting mixed reviews from the film critics, it has been doing very well on the box office which reaffirms our faith in the ‘patriotism sells’ notion, even more.
Laal Kabootar, on the other hand, has been getting rave reviews from the film critics. The film is being praised everywhere on social media. However, the numbers, unfortunately, do not match the reviews the film has been getting.
The film earned around 30 lacs on the day of its release which wasn’t too bad, given it mostly caters to a niche. Even though we predicted that these number might increase in the coming days, the opening weekend ended on the lower end. It is therefore crucial for the film’s performance to do well today (that is Monday) so we are just going to keep our fingers crossed.
Friday (includes Premiere Shows): 30 lacs
Saturday: 25 lacs
Sunday: 22 lacs
Total: 77 lacs
The film now needs a solid hold on weekdays for it to have good overall numbers. Let’s wait and see how the situation unfolds.