Last weekend was expected to continue the good run for our local cinemas, in lieu of the two 22nd March releases; Sherdil and Laal Kabootar. This weekend saw the release of Project Ghazi as well and while the film had some potential (which was ruined by a total lack of good execution), it completely crashed over the weekend. The film opened with 30 lacs and did 25 and 20 lacs on Saturday and Sunday, respectively.
We, in our review, predicted that the film would not be appreciated much by the audiences and, (un)fortuantely, that is exactly what happened. The film failed on quite a number of levels. Although the star cast – Humayun Saeed and Syra Shehroz in particular – look good on the big screen, the script and direction fail them, for the most part.
It is important to realize that in these bad times for our cinemas, the content needs to be up there for the industry. Pakistani movies need to focus on their scripts more as any new ideas can fall flat on their face if not done well, and hopefully, this film will be a lesson for all. Unfortunately, Project Ghazi‘s survival chances are lost as the content has been rejected totally and this film will go down as a colossal failure.
Laal Kabootar, on its 2nd weekend, has held itself well but it has sustained itself on lower levels, yet again. The film closed its 2nd weekend at around 55 lacs. The film will have to continue to do some good business in the coming weeks to stay afloat. The content is good but considering the number of shows it has, the business is not up to the mark. Nonetheless, Laal Kabootar has collected 1.66 crores approximately in nine days and is expected to hit the 2 crore mark in the coming weekdays.
Sherdil has managed good collections on the 2nd weekend too as the film collected 50 lacs on Friday and 75 lacs on Saturday. The film has crossed the 8 crore mark in ten days. The film is doing well for its self and the business in twin cities; Islamabad/Rawalpindi has been phenomenal, beating many foreign biggies. Sherdil has capitalized on the India-Pakistan conflict and the masses seemed to have enjoyed the content. The film seems to be on the course of being a good success at the box-office.
We cannot vouch for the authenticity of these box office numbers given by independent box office tracking site EPK Pakistan However, until we have some official box-office tracking system in Pakistan this is all we have got. The numbers are also revised at times and hence you may observe fluctuations.