Amidst Fierce Battle For Showtimes, Another Film Is Releasing This Friday

Okay, look. We don’t want to be those people who see some low-hanging fruit and feast upon it like rabid wolves. It’s a sensitive time for the industry anyway. There’s a massive debate going on around supporting local cinema versus foreign films. Which is why, when local filmmakers decide to pull something like Rishtay, it’s…an interesting move. Not movie. Move.

The Premise

Objectively, the premise revolves around a three-generation family, and the internal dynamics, highlighting themes such as love, friendship, and brotherhood. It has already vowed audiences that it will be, and we quote, “the biggest entertainment packed film of the year.” A tall order indeed and a dangerous promise in these times.

Team And Release

The film stars Shahid Hameed (an already renowned name in the industry), Saima Saleem, Nawaz Khan, Abdullah Khan (who recently starred in Tere Bajre Di Rakhi), Jamal Yousaf, Areej Chaudhary, and Ghania Shaukat. It has been directed by Malik M. Nawaz Khan, and produced by NS Productions. It is set to release on 13th May 2022 – which, again, is a bold claim, given that films are fighting it out to obtain slots for shows.

The Trailer

Look…the trailer is – well, exactly what one would expect. The direction and acting leave a lot to be desired, and the music is, well – it’s music. That’s all one can say about that. The story seems lazily put together as well, and the trailer itself comes across as immensely raw.

However, when Rishtay promises entertainment, it delivers. It does seem to be the kind of movie you’d get together and watch with friends because, well, it’s just so…unique.

Audience Reaction

Ever so often, a film comes along and gets people talking. Rishtay has done that…to a great extent. People are…uh, definitely talking. Some are calling it a Kabhi Khushi Kabhi Gham rip-off, while others are using it to debunk the “support local cinema” argument.

Verdict So Far

We don’t know what to tell you. We can’t, in good faith, ask you to spend your hard-earned money on this venture, but if you’re in one of those moods where you have time and money to kill – go ahead. If nothing else, it’s a conversation piece, and probably great material for upcoming YouTube reviews and memes.

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