The Saba Qamar-Hamza Khawaja starrer Kamli has been waking waves with immense word-of-mouth buzz, and Sarmad Khoosat has every reason to be the very picture of beaming pride, especially when glancing at the box office numbers.
The Khoosat Films venture has received a vast array of glowing reviews, and its day one collection hinted at an upwards trajectory. Now, the film that has been touted by many to be one of the standout films that the country has produced, is pacing forward as more and more people flock to cinemas to see what the hype is about.
Box Office Collection: Kamli
Kamli, despite its niche content, has amassed the following collection:
Day 1 (Friday): 32 lacs
Day 2 (Saturday): 44 lacs
Day 3 (Sunday) : 42 lacs
Total: 1.18 crore
Comparison
As a comparative measure, Tom Cruise’s 2022 release, Top Gun: Maverick, which hit cinemas on 27th May, has raked in 8.08 crores in its nearly two-week run.
Analysis
Given that this is just the first weekend collection, all eyes are definitely on Kamli. Questions regarding its continued successful run have begun sprouting, and, for numerous reasons, the film has become a content benchmark for future releases.
It has also, in many ways, proven that in a world where audiences have consumed intelligent, previously labeled “niche” content online, preferences may have altered, and those altered preferences result in tickets being bought, even during these financially difficult times.
Despite the fact that Kamli was not a mainstream masala release, the splash that is made has caused a noticeable displacement. With hawk-eyed glances fixed upon the film and its future business, we wish the team well, and hope for the absolute best.
Have you seen the film? What are your thoughts on Kamli? Let us know in the comments.
