Are Mesmerizing OSTs A Secret Ingredient Of Making Dramas Successful?

What makes a drama a classic or, if not that, then a hit? As we continue to watch Pakistani drama serials, one will instantly notice that most stories are forced into boxes that define them. But why do some of them instantly capture our attention, making us want to watch and rewatch them? Of course, it’s the star power, the direction, the dialogues, and sometimes a novel script. But the secret weapon that we don’t contribute enough to the success is the Original Soundtrack of our dramas.

OSTs play an essential role in cementing the drama as an audience favourite, and to say otherwise would be an understatement. They play an even more important role in this process. They make you feel for the characters and think more deeply about the story. As you hum the lyrics and enjoy the melody in your car or TV lounge, it subconsciously binds you to the drama you are watching.

You ask us what we call a great and memorable OST? Well, we say one, like any other good song, encapsulates you entirely and makes you groove alongside it. For a great OST, an additional checkbox is one that makes you think of the drama, making you revisit it again.

Take, for instance, the OST of ‘Humsafar’, which was composed by Waqar Ali and sung by Qurut-ul-Ain-Balouch in her soulful voice. As ‘Humsafar’ fans, we still sing the OST so often, and it remains one of the most popular OSTs in Pakistan, making us revisit the show and adding that nostalgic charm associated with the drama. Even the star of the show, Fawad Khan, couldn’t agree more, as in his recent interview he associated the drama’s success with its OST. Afterall, we can’t be the only ones who reminiscence Mahira Khan’s twirl in the rain as she dons the infamous black dress with the OST running in the background.

It would not be wrong to say that OSTs are like the heartbeat of a drama. Each lyric and every note becomes a vessel carrying the essence of the characters’ joys, sorrows, and triumphs. The sensational drama ‘Tere Bin’ stands as a testament to this truth with its impactful OST. The energetic tone of the music injects vitality, and the drama’s lyrics sparked discussions, notably the line “kya hoti hai bewafai tujhe karki dekha doon ga” [what is betrayal, I will show it to you]. This lyrical choice became a topic of conversation, reflecting how the drama’s success prompted engaging discussions surrounding its themes.

A prime example of an impactful OST that has significantly contributed to shaping the ambience of a drama is the one belonging to ‘Ishq Murshid’ sung and composed by Ahmed Jahanzeb. Instantaneously transporting the audience into a fantastical realm, this OST, currently boasting nearly 50 million views, enhances the overall appeal of the drama. The lyrical content of the OST seamlessly adds to the enchanting atmosphere crafted by the director.

In the case of the drama series ‘Kabli Pulao’ the credit for the show’s success undoubtedly goes to its OST. Owing to its OST, which was sung by the maestro Rahat Fateh Ali Khan, the drama garnered popularity even before its release, sparking intrigue among the audience about the unfolding story. The OST titled ‘Ankhain‘ skillfully weaved a captivating mystique, leaving viewers in suspense about the plot. Notably, ‘Kabli Pulao’ emerged as one of the standout projects of 2023, receiving acclaim from both audiences and critics alike.

Wielding new trends

In a recent development in the realm of drama and OST trends, a notable trend has emerged involving the incorporation of immensely popular songs as OSTs, essentially shaping the drama around these musical compositions. This innovative approach became evident in the drama ‘Mujhe Pyaar Hua Tha’, which adopted the widely acclaimed song ‘Kahani Suno 2.0’ by Kaifi Khalil as its OST. The drama garnered immediate attention, attracting viewers who were intrigued by the unique integration of the celebrated song into the project.

This trend continued with the current drama ‘Sukoon’ which followed a similar pattern. The OST was released prior to the drama’s airing and prominently featured Hassan & Roshaan’s song, featuring Shae Gill, titled ‘Sukoon’. Intriguingly, the makers opted to name the drama after the same song, creating a seamless connection between the musical composition and the overall narrative. This strategic use of popular songs as integral components of drama OSTs reflects a creative and engaging approach that captures audience interest from the outset.

Looking back at the iconic hits

The enchanting melodies of Pakistani dramas have left an indelible mark on viewers, becoming synonymous with the success and popularity of these iconic shows. One such example is the soul-stirring OST of ‘Khaani’, composed by Sahir Ali Bagga and melodiously rendered by the maestro of Qawali, Rahat Fateh Ali Khan. This rendition is a poignant portrayal of pain and heartbreak, with lyrics that vividly capture the tumultuous emotions spurred by love.

Among the timeless classics, the original soundtrack of ‘Khuda Aur Muhabbat’ stands out as a fan favourite, sung by the talented Ahmed Jahanzeb and penned by Javeria Saud. Across multiple seasons, the singers have masterfully done justice to the soundtrack, but the original rendition holds a special place, emanating a sense of peace and tranquillity that resonates deeply with the listener.

The year 2020 witnessed the rise of the iconic drama ‘Meray Paas Tum Ho’ and its soundtrack, penned by the scriptwriter Khalil-ur-Rehman Qamar and performed by Rahat Fateh Ali Khan, added to its allure. The slow, melodic composition beautifully encapsulates the pain and agony of a broken heart, contributing to the drama’s immense success.

Not to be forgotten is the unforgettable phrase “ja tujhe maaf kiya” [go, I forgive you] from the soundtrack of ‘Do Bol’. Sung by Nabeel Shaukat and Aima Baig, this romantic melody became a sensation, winning the hearts of millions of viewers and establishing the drama as a hit with its captivating and timeless appeal. These dramas, accompanied by their soulful soundtracks, not only garnered immense love but also achieved remarkable viewership, solidifying their status as unforgettable hits in the landscape of Pakistani entertainment.

Solidifying the assumption, we have observed over the years, OSTs play a significant role in shaping the success of a drama. While it is not the sole factor directing a drama’s success, it contributes to connecting the audience with the storyline, adding enjoyment to their viewing experience, and prompting them to reminisce about iconic scenes.

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