Sultanat is the luckiest Pakistani film to come out in ages! Want to know why? Read on…

By Momin Ali Munshi

Eid-ul-fitr is round the corner ( well its tomorrow to be exact) and this can mean only one thing at the box office. War! Eid-ul-fitr is perhaps the holiest day for our film-makers and everyone wants their films to hit cinemas on Eid. And why wouldn’t they? The Eid festivities with the holidays , almost always guarantee a bumper opening at the box-office and who would want to miss that! Thus every year, when Eid comes about , all our Lollywood- wallahs decide to bring out their films from the old tainted cans to the shining silver screens!

While Lollywood is churning out its films , our neighboring country India always sends an export , which is usually a multi-crore Khan starrer film, and this poses some serious threat to our local films. But Eid openings are so huge that almost every one is accommodated, even the Hollywood biggies which are usually a part of this mix! But usually its Bollywood vs Lollywood and though our Lollywood does make money, but it always suffers at the hand of Bollywood!

Here is  a breif summary of the past few years

 

Year              Lollywood Contenders             Bollywood Contender         Winner

2010             Haseeno ka Mela                                      Dabangg                                        Dabbang
Wohti Le Key Jani Aay

2011             Love Mein Ghum                                   Bodyguard                                    Bodyguard
Bhai Log
Jugni

2012             Shareeka                                                     Ek Tha Tiger( banned)          Shareeka

2013           Ishq Khuda                                            Chennai Express                     Chennai Express
Josh
Main Hoon Shahid Afridi
( got postponed last second)

So in the past few years we can see a clear trend emerging that Bollywod always wins ( 2012 was an exception as the film “Ek Tha Tiger” got banned). Now lets come to 2014 and see why Sultanant is lucky! Im sure lots of you are fuming with rage and want to shout out that this year has the Salman Khan starrer “Kick”!!! But I shall explain it all  so lets see why Sultanat is so lucky….

1. There is no local competition for Sultanat as no other Lollywood film is releasing and this guarantees a smooth run for the film in the small centers and the mass dominated areas.

Yes , Now lets come to Kick!

kick

 

2. Something very strange happened this year. Usually Eid releases come on Eid so there is no bound on as to what day Eid falls on. The film can come on a Thursday, Tuesday or what ever day Eid falls on. But this time around the directors decided to release the film on a normal friday which was about five days before Eid! ( That the film emerged as a blockbuster and the gamble played  off is another story  but the main point is that the film released before Eid).

Furthermore in Pakistan it released on Thursday which gave it another extra day at the box-office! So when Eid comes tomorrow the film Kick will have been playing in cinemas for about five days( including a weekend). This means that a large size of the audience, pretty large, has already seen the film! So when Eid comes about they will have only one Urdu/Hindi film to see which is our beloved “Sultanant”

20140728-195410-71650001.jpg

 

Thus as luck would have it Sultanat has no competition from Lollywood and furthermore no competition from Bollywood. Those who doubt my theory, well the advance bookings at various cinemas clearly indicate a better advance for Sultanat! Moreover cinemas such as Atrium are giving the film up to four shows per day, and this number is huge considering Sultanat is a Pakistani film ( yes  it can also be attributed to the power of ARY Films but the cinema-wallahs are seeing the money and hence giving Sultanat a decent  amount of shows)

Now lets see how Sultanant opens up when it releases tomorrow and hopefully if things go in its favor its seems like our Lollywood might just win the Eid battle this time around!

Best of luck team Sultanant and Eid Mubarik to all our readers.

 

 

 

 

 

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