by Momin Ali Munshi
To say that it was just another star studded night would be an understatement. For it was like all the stars from the galaxy had landed in Lahore’s Royal Palm this Wednesday for a spectacular night of glitz and glamour. Fashion, Film, Television, Music, you name it and the who’s who from the industry was present. What was the event you ask? Well no, it was not an award ceremony nor was it a television event rather it was the grand launch event of Samsung’s Galaxy S6 and S6 Edge.
And leading the frontier at this event was our Lollywood industry with actors from 2015’s prominent releases taking charge at this event. The hosting was done by “Jalaibee’s” Wiqar Ali Khan and “Karachi Se Lahore Tak” star Ayesha Omar. Furthermore Sabeeka Immam , Ahmed Ali Butt, Omair Rana among many others were also there at the event. Here is a little overview of what went down at the event.
After creating all the buzz in the international market, Samsung introduced its coveted new models, the Galaxy S6 and Galaxy S6 Edge, to the mobile-savvy Pakistani market on April 15. The models were launched at the swanky ceremony managed by premium event managers of Pakistan, JBnJaws Productions, and organized by Samsung Pakistan.
The event drew numerous A-list celebrities, social icons and leading entrepreneurs, who were given a firsthand experience of the product. Notable names at the event included Fawad Khan, Mekal Zulfiqar, Shoaib Malik, Erum Khan Shahvar Ali Khan, Fahad Sheikh, Mehreen Syed, Sabeeka Imam and many more.
The ‘blue carpet’, as it was called, was hosted by television anchor, Hifza Shah Jilani and the suave Faizanul Haque.
The launch evening was hosted by VJ/model/actor Wiqar Ali Khan and actress Ayesha Omar. The ceremony was attended and graced by brand ambassadors of Samsung, Fawad Khan, Josh the band and Farhad Humayun. Samsung Managing Director Mr Jay Lee and Country Head Mr Faridullah Jan also spoke at the special evening.
An innovative ‘networking zone’ was also established at the event where guests were given first-hand experience with Samsung mobile phones.
An interesting concept at the event was that the six unique features of the new Samsung phones were introduced to the audience by six different personalities: Security and enterprise by Samsung Product Manager Mr. Hassan, its design by fashion designer Maheen Kardar Ali, camera features by comedian/singer/actor Ahmed Ali Butt, display qualities by supermodel and actress Sabeeka Imam and battery by cricketer Shoaib Malik.
The event did not just witness the unveiling of the Samsung’s latest product, but some exciting entertainment too in the form of musical performances by Josh the band and Shafqat Amanat Ali Khan in the middle of whose performance renowned designer Rana Noman showcased his latest collection called Ganga Jamni, adorned by supermodels Mehreen Syed, Raechel Gill, Amna Babar, Cybil Chowdry, Nadia Malik among others.
All in all it was night like none other and we congratulate the JBn Jaws team and Samsung for the successful launch.
