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Cinema hoardings: Man versus machine

The design factor and creativity has diminished in poster-making and film hoardings as computers and machines cannot diligently paint details like that of a painter.

The art of portraying larger than life film hoardings lost its touch in Pakistan with the demise of Pakistani cinema and the advent of technology. However, a generation of these artists saw legendry billboard painters missing the creativity and innovation that their seniors used to instill on to billboards and iconic images.