The Production lot of upcoming film Chambaili along with Geo Films, the distribution partner of the movie, made a special release of song Dil on 14th February 2013, in an obvious context to Valentine’s Day, finally kicking on the simultaneous marketing phase of the film which is currently in its production stages. The song being the first thing to have come out of Chambaili‘s sack gives us the chance to evaluate or at least get a rough idea of how the film is shaping up and the tone the film would finally carry in cinemas.
The track Dil, is voiced by Kamran Saggu featuring Salwa, while Najam Sheraz holds the position of the Music Director of the film. The song basically carries a wedding theme, of Sagai Rasam to be exact, with the character of Omair Rana and Maira Khan having their knots tied.
Starting with the composition and the feel song carries, the reviewing team at Galaxy Lollywood stands disappointed. We are all aware of the potential of Najam Sheraz, but this track unfortunately was simply far away from justifying the portfolio man holds. This is not one of the songs; if being played on some music channel, you would instantly stop pressing the forward button for on your TV remote and listen it to be left awe-struck by the composition. It is just not a track with a first time catch, instead it builds up with more and more times you hear it. This slow build-up process might have been the original theory of Najam for the song, but then again, you don’t select a song like this to start your film’s promotional campaign.
The vocals were quite okay, the English part looks a little awkward as it starts but then settles down excellently. An above average performance we would say on whole as far as vocals are concerned.
One must remember that Pakistan Music Industry has given many outstanding wedding or Mehndi songs, there is a benchmark a new song has to meet, if it fails to do so, it will be criticised for obvious reasons. This particular song was far away from meeting that benchmark, a mark where a song like Mehndi Ki Ye Raat by Jawad Ahmed already stands.
On the visual side; the video quality looks pretty good, way better than the usual substandard content we are used to of as far as Pakistani films are concerned. Lighting and set design was again quite unusual to what we have seen in past. It really looked as if money is invested on it and importance is given to a long neglected aspect of our films.
The video concept was pretty much clear. A typical wedding atmosphere with usual dance and the complementary Latka-Jhatkas. The mid-video scenes of Shehzad Nawaz and Mehreen Syed did create a little confusion as if whether it was a flashback or something else, but with an overall good setup for the song, it didn’t bother much.
The choreography was average. Mehreen, although looked quite gorgeous in her backless Sari, was pretty stiff when it came to her dance moves. But one can actually pardon Mehreen for her misses at the dance part as she by no means is famous for it.
With limited choreography and the partners not making much of an effort, the man who stood out was Ali Tahir. Tahir looked quite absorbed in the moment and made the full use of his camera quotient. Shehzad Nawaz again, didn’t fit in the whole video well. His dressing, styling, dance steps and even the entry to the scenario was unimpressive. He instead looked a lot better in his separate scenes with Mehreen Syed shot beautifully at Bara Dari. Omair Rana and Maira Khan looked good in their given portion and their presence overall gave a good filmy feel to the song.
On the whole, the song looked pretty ordinary and contrary to the expectations after Ismail Jilani’s (Film Director) statements in media that it will be the biggest ever film produced in Pakistan. However, the effort and an entirely new sense of direction was heavily felt in the song, which fortunately promises us that the film will at least be lot better than a usual product of Pakistan Film Industry.
By: Aayan Mirza
With addtional input from: Momin Ali & Rizwana Sheikh
Below is the Song attached with its video. We’ll look forward to have your take on the song.