1 year, 9 months and 8 days!
That is how much time has passed since the teaser/first look of the film came out.
Needless to say, this a huge gap, and that expectations surrounding the film have only increased. More so because the teaser of the film was quite impactful and had people, us included, gushing over the visuals that had left everyone hungry for more. Yesterday, we finally got a chance to see the trailer of the film which will be releasing worldwide this Eid-ul-Fitr and we are disappointed!
The trailer opens with Humayun Saeed’s character (the main antagonist), then comes Shaan Shahid (the protagonist) and this very start leaves a very 90’s Lollywood taste. Then we are introduced to the other characters before the trailer jumps into its main theme and all we see until the end is a monotone playing of scenes with no highs and lows.
The trailer of ‘Yalghaar’ is probably the perfect example of how not to make a trailer. A well-made trailer is a mini story on its own which hooks you from the first scene itself and then over the course of the 2 minutes, it takes you on a journey with leaving you wanting more as it ends. The Yalghaar trailer, however, is just a collection of scenes from the film which seem to have no fluidity.
Furthermore, given it’s the biggest budgeted film of Pakistan, we were hoping to see that it translates in the visuals and other details which unfortunately didn’t offer much. Given how our cinema has been growing at an accelerating rate and the film has been in the making for quite a few years, one could assume that the picture quality looks bad because of that. But then hey, the teaser of the film, which came out in 2015, still offers a fantastic visual experience. Moreover, the teaser is rather well made with the selection of shots, music and all. Honestly, it could very well have been the trailer!
Here’s hoping that the film delivers and lives up to its hype, and the team works better on the other promotional material of the film.
Here is the trailer.
And the teaser.