Ever since the dawn of the new year, the Pakistani box office has been struggling. No movie, including Manikarnika, Cheat India, and Alita, has been able to click big with the audience. Only the Ranveer Singh starrer Simmba has been performing fairly well and hence, has amassed a total of 21.5 crores.
Ranveer Singh to the Rescue, Again
Ranveer Singh and Alia Bhatt’s Gully Boy is releasing tomorrow (14th February 2019) and the entire cinema industry at this moment sees the film as the light at the end of the tunnel. Directed by Zoya Akhtar and carrying a positive vibe around it; especially after favourable reviews coming from the Berlin film festival, the film might just end the dry spell at the local box office.
Simmba has already done well in Pakistan, and the success will give Gully Boy the much-needed opening push. Furthermore, Alia Bhatt is having a release in Pakistan after Badrinath Ki Dhulania which was back in 2017. The coming together of this hit pair and the excellent content that Gully Boy promises might give Pakistan box office its first big hit of the year.
Or Will it?
The only concern is that the film is not your typical run of the mill story. There is a good chance that this factor might make it a little tough for it to perform on the single screen cinemas.
The film, however, definitely has the ability to do well at the multiplexes if the content is accepted. What’s promised is a good initial as the film opens in limited shows tomorrow and a full release from Friday onwards.
How Bad is the Situation for Cinemas
The dry spell on cinemas has continued for a bit too long and the cinemas; due to low footfall, have started offering tickets at discounted rates.
Cinestar, for instance, is currently offering tickets at slashed rates, whereas Cinepax has been playing the 2018 Eid ul Adha blockbusters at discounted rates. Cinepax also broke its rule for the “Bargain Tuesday” offer, which was never offered on gazette holidays earlier. On this 5th of February (Kashmir Day), however, it was continued due to the low footfall at all over.
Cinemas at this moment desperately need a good film which works well with the audience, and the Gully Boy has the ability to provide that much-needed oxygen to cinemas. The only thing that remains to be seen is that the film finds a good word of mouth beyond the expected positive opening.
We hope this weekend turns out to be a fruitful one for the local box-office.