“It’s a big day for the industry,” Momina Duraid on Parwaaz Hai Junoon’s release in China

Pakistani television entertainment has been appreciated around the globe, for quite some time now. However, the revival of Pakistani cinema has been an excellent upgrade for our entertainment industry, as well. Surprisingly, it seems that there’s no stopping us any time soon. While the advancement of Pakistani cinema is being highly appreciated by the people of the nation, crossing the borders is already underway too. Bin Roye became the first film to release in more than 400 screens worldwide on the same day of its release. To put it in simpler words, it was released simultaneously in Pakistan and internationally as well. 

Moving on, a while back GL reported that The Legend of Maula Jatt is all set to release in China, the same day it is to be released in Pakistan. But it looks like the delay in the movie’s release has cost it more than just money. Winning this race would be Parwaaz Hai Junoon, which is now all set to be commercially released across mainland China! The film has been produced under the HUM TV banner and we would just like to extend our appreciation to the same for taking the film to China as the country has a huge (quite literally) audience. Oh, and btw, Bin Roye was also released under HUM films and we are definitely in awe of this media entity. 

Parwaaz Hai Junoon to release in China

This Momina Duraid production proved to be a huge hit across Pakistan and is set to make its mark across the border as well. The contract was signed between Fire International Media (China) and the producer Momina Duraid, in the presence of Duraid Qureshi, CEO Hum Network, and Mr. Razzaq Dawood, the advisor to our very own Prime Minister.

This has undoubtedly been a highlighting moment for Pakistan because a Pakistani film has been released across China after 40 years! Being the second largest box office territory of the world, China has evidently become one of the most bankable territories for desi films. According to their quota, only a few are released every year, and Bollywood examples like Amir Khan’s Dangal, Secret Superstar and the recent superhit Andhadhun have done remarkably well in the Chinese territory. While others such as Bahu Bali 2, Padman, Thugs of Hindustan and 102 Not Out did not do so well among the Chinese audience, it is the exposure that the Bollywood industry got is what matters.

What Momina Duraid herself has to say about this international release

However, it looks like our very own Lollywood isn’t very far in the running either. Wishing our debut release in China the best of luck, we are sure that the film would do as well and even better than it did in Pakistan. Nevertheless, we are proud of this big step and hope that the opening of this door would bring us more victories in the future.

Talking to Galaxy Lollywood exclusively, Momina said, “It’s a big day for the entire film industry. Allah has been very kind. InshaAllah, Parwaaz Hai Junoon will open up doors to China, for all Pakistani films coming in the future just like our first film Bin Roye became the first Pakistani film to simultaneously release internationally and opened international avenues for the industry. We are expecting a release all over China which has more than 50000 screens.”

We have our fingers crossed.

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