We as the Pakistani film audience have been deprived of a good film for quite a long time. Ever since the pandemic hit, the cinemas closed and productions halted, there hasn’t been a new release. However, with news that cinemas will be opening by the 9th of July, we’re more than eager to hit the theaters and indulge ourselves in a good movie. And it seems we will not have to wait much longer.
About a year ago it was announced that Imran Ashraf and Amar Khan were working on their big-screen debut, Dum Mastam. However, production was halted as soon as the pandemic hit. With things getting back to normal, it seems Dum Mastam is all set to release very soon as the audience got their very first glimpse of the film and its lead characters at the Hum Style Awards. The poster of Dum Mastam was unveiled by Imran Ashraf and Amar Khan together and looks very vibrant indeed.
The Poster
Written by Amar Khan and directed by Ehteshamuddin, Dum Mastam has been produced by Adnan Siddiqui and Akhtar Hasnain under Cereal Entertainment. The film marks the debut of Imran Ashraf and Amar Khan on the big screen.
Dum Mastam appears to be offering a mix of both entertainment and strong content to its viewers. Although it is too early to form an opinion about the film, the poster of the film is rather impressive and has definitely captured our interest. From the poster, it certainly appears so that Dum Mastam will be carrying a very full of ‘masala’ flavor for its audience.
Cinemas Need Strong Films To Pull Audience Back
For the audience that is eagerly waiting to go back to cinemas as soon as they reopen, we will definitely need some good releases to make sure the wait was worth it. Whether or not Indian films will be allowed to screen in Pakistan, remains a big question. Considering that the cinemas have had to remain closed for almost a year and a half, it would be a sane decision to allow as much screening of films in Pakistan as possible to attract a large audience and set the wheel rolling for income. Political tensions, however, still make it unlikely for Bollywood films to be allowed a release in Pakistan and so, it seems, cinemas will have to make do with a handful of Pakistani films lined up for releases alongside major Hollywood films, that have already had a digital release or are waiting to be screened as soon as the theatres get back to business.
