There was a time when morning transmissions were a wholesome source of providing quality entertainment. Especially, women started their day with innovative, informative and fun segments. All of this became history when suddenly a rat race started to fetch the highest TRP’s. From jumping onto the wedding bandwagon to the obsession of fair complexion and doing every insensitive trick to achieve ratings, morning shows have lost their novelty.
Another such case was of people calling out ‘Morning with Juggan Kazim’ for displaying inappropriate content. The show aired recently and immediately drew criticism on social media and was top trending on Twitter in Pakistan with hashtag #BoycottMorningWithJuggunKazim.
The Problematic Content
Juggan invited social media sensations ‘Tik Tokers’ to the show. The contestants were divided into teams and were made to play some innovative games like musical chairs, arm wrestling and eating competitions. The weirdest thing that came across was this apple-eating segment where the male contestants had to eat an apple placed at the forehead of the female partner.
This caused an uproar on social media with people calling the creators and channel out.
This isn’t the first time that we see such cheap gimmicks displayed on national TV. There have been several other shows that have displayed obscene content for the sake of entertainment. It’s important that channels and media houses should make efforts to produce progressive content that help citizens to grow on a daily basis.