Geo Entertainment and 7th Sky Entertainment’s recent drama, Jannat Sey Aagay, concluded its journey, leaving behind a trail of impactful storytelling. Penned by the renowned novelist Umera Ahmed and directed by Haseeb Hassan of Mann Mayal fame, the show dared to delve into the often glamorised but seldom scrutinised world of morning shows, uncovering layers of toxicity that persist beneath the surface.
Starring Kubra Khan, Ramsha Khan, Mirza Gohar Rasheed, and Talha Chahour, the drama provided a fresh take on the rise and fall within the entertainment industry, particularly shedding light on the intricate minds behind the morning show culture. With the success of their previous collaboration on Alif, Umera Ahmed and Haseeb Hassan continued their exploration of societal complexities in Jannat Sey Aagay.
Amidst the captivating storyline, the drama didn’t shy away from delivering potent messages about life and societal norms. One episode, in particular, featured a doctor’s critique of media, exposing how it detrimentally affects the youth. “Instead of teaching the viewers something positive, they tend to lead them towards a rat race and teach them materialism. Showing fancy weddings in their show and making them look like an achievement in life. Also, sells love as a label,” voiced the doctor. This critique serves as a sharp commentary on the morning show culture, highlighting its toxic tendencies.
In another powerful moment, Jannat Ali Khan, portrayed by Kubra Khan, coerces guests who are victims of heinous crimes into sharing their deeply traumatic experiences on camera. The insensitive demand exposes the harsh reality of channels and show producers who exploit the pain and trauma of individuals for the sake of ratings and virality. It becomes a stark portrayal of the callous approach often taken by such shows.
Jannat Sey Aagay succeeds in unmasking the dark side of morning shows, challenging viewers to reflect on the societal impact of these seemingly harmless segments. As the drama takes its final bow, it leaves us with more than just entertainment — it sparks a crucial conversation about the ethical responsibilities of media and the urgent need for a change in narrative.