Entertainment is a calculated game of ideas and execution. One with a fine command of this technique and enough courage and dignity to tackle the outcomes and consequences stays and wins in the game. Javeria Saud, a successful stakeholder in the entertainment business is the talk of the town after the success of her recent hit soap serial ‘Baby Baji’. However, numerous projects have had their somewhat successful runs on the screens and are rightfully to her credit.
Javeria Saud started her career in the late 90s, back then content was originally prevailing in the scripts and stories. After doing a few TV shows like ‘Tipu Sultan: The Tiger Lord’, ‘Piya Ka Ghar Pyara Lagay’, and ‘Mera Naam Hai Mohabbat’, Javeria took a break and returned as a producer and screenwriter with Geo TV’s ‘Yeh Zindagi Hai’.
Javeria Saud has been associated with several projects in different roles, but these big shows of hers really benefitted the industry and the television territory due to their unique nature and out-of-the-box approach.
Yeh Zindagi Hai
The longest-running soap serial in the history of Pakistani Television, and this very fact speaks volumes in itself about how grand this must have been. YZH began to run in 2008 and came to its conclusion after 6 long years in 2013 on Geo Entertainment. Javeria produced the show, wrote the script, and sang the original soundtrack, which was also written by her.
Javeria Saud’s character Jameela became a household name during the run of the show, so much so that when in 2012, the makers planned to kill off the character in a bomb blast, the constant demand from viewers compelled them to bring her back in the show. Javeria also played a double role in the show of an aged woman and a youngster named Chameli. The cast included Fahad Mustafa, Naima Garaj, Salma Zafar, Hina Dilpazeer, Saud Qasmi, Imran Urooj, Sherry Shah, and Moammar Rana.
It is considered to be the first of its kind, as television was not immune to showing lower middle-class families, less privileged parts of society, common man issues, and real-world economic issues.
Khuda Aur Mohabbat (Season 1)
The ‘Khuda Aur Mohabbat’ franchise doesn’t need any introduction as of now. However, there is a first time for everything. Hashim Nadeem’s novel ‘Khuda Aur Mohabbat’ was first dramatized by Geo Entertainment in 2011 which was produced by Javeria Saud with JJS Productions. The very spiritual and soothing original soundtrack of the show ‘Karun Sajda‘ is also written by Javeria Saud and sung by Ahmed Jahanzaib.
The show was brought with another season in 2016 which recapped and elaborated the first season and completed the story of the novel. The third installment had an entirely different plot and there is yet another season expected from the franchise.
Undoubtedly, ‘Khuda Aur Mohabbat’ holds a magnificent grandness in its title and concept, which was initially brought into the mainstream by Javeria Saud who kept it raw, intense, yet natural, and close to reality.
A regular daily soap can become the talk of the town, and large credit for the success goes to one character brought to life and played exceptionally with great accuracy. More than any other character, the cunning and unapologetically blunt Azra clicked with the audience instantly. Javeria’s realistic gestures and body language took the character as well as the drama to heights of success. The makers have decided to bring the show with a new season titled ‘Baby Baji Ki Bahuwein’ which is expected to go on floors very soon.
It is hard to survive in the industry with little to no PR and social media tactics. However veteran actor and producer Javeria Saud has had her fair share of work for the last three decades be it on screen or behind the camera. Among a number of drama serials and soaps, she has been a part of several telefilms and reality shows including Morning Shows and Ramzan transmissions. Currently, her drama ‘Mohabbat Satrangi‘ is running on Green Entertainment while we are seated for ‘Baby Baji Ki Bahuwein’.