Pakistani cinema has long passed over its revival phase and we have filmmakers churning out movies left, right and centre. And not only this, while the quality of cinema and storytelling has improved, we now have filmmakers paying some definite attention to marketing their films as well. In fact it won’t be incorrect to say that the budget allocated for a film’s marketing nowadays is half the total cost of the movie, if not as much as the film, itself.
Even though questions keep on arising as to what is the right way to market a film or not and whether a film’s promotional activities will affect the fate of the film or not, but the fact remains that over the years we have had some crazy, sensational film promotions and this year, Huey Tum Ajnabi fits the bill as well.
Promotions Left Right & Centre
This year, the Mikaal Zulfiqar and Sadia Khan starrer, Huey Tum Ajnabi, is putting some spunky, superb and sensational marketing campaigns all over the country. The film has already created quite a buzz with its first look and it seems, with just the right marketing, it might get the views its aiming for.
While TV and social media promotions are going on in full swing, Huey Tum Ajnabi has taken a step ahead with its on-ground promotions. From branding bus stops to having buses on the road with complete hoardings of the film, from life sized posters to character teasers around town, there is nothing left for the makers of Huey Tum Ajnabi to market the film with. A huge buzz has been generated for the film and what waits to be seen is whether it will translate into a huge opening or not.
Huey Tum Ajnabi- The Storyline
The movie stars Mikaal Zulfiqar and Sadia Khan in the lead roles alongside all-time favourite veteran artists like Sohail Ahmed, Mehmood Aslam, Shafqat Cheema, Samina Pirzada, Ayesha Omar, Shamoon Abbasi, Alyy Khan and film star Shahid in pivotal roles. Written and directed by Kamran Shahid, the film is set amongst a backdrop of the 1971 war and the tensions between the two wings of the country. According to its makers, the movie is an intense and epic love story offering a phenomenal flashback into one of the most captivating romantic stories to be made under the banner of Shahid Films.
Huey Tum Ajnabi will receive serious competition in the face of Money Back Guarantee that stars Fawad Khan, Wasim Akram, Mikaal Zulfiqar, Mani, Kiran Malik and even Shaniera Akram alongside a string of veteran and famous actors. Both of the films are slated for an Eid ul Fitr release and it waits to be seen whether the exciting promotions for Huey Tum Ajnabi gets the opening directors and producers are aiming for.
