Home Blog Page 124

Exclusive: Imran Ashraf And Amar Khan To Star In Ehteshamudin’s Next!

imran ashraf

2020 is definitely looking to be a big year for Pakistani cinema. Just recently the news of Fahad Mustafa and Mahira Khan pairing up for Nabeel Qureshi’s next venture had fans of Pakistani cinema all buzzed. However, it seems the show is only getting started as far as hot and happening things in tinsel-town are concerned, and we have the latest.

All set to debut: Imran Ashraf and Amar Khan 

Imran Ashraf, who won the hearts of millions with his terrific performance as Bhola in Ranjha Ranjha Kardi, has made a special place for himself in the industry. Now this talented and versatile actor is ready to enthrall the audience on the big screens, as well. Yes, ladies and gentlemen – Imran Ashraf is going to be debuting as a film hero in the year 2020. Starring opposite the Alif Allah Aur Insan star will be none other than the talented and fast-rising star Amar Khan, who has also written the script of the film herself and is quite a talent powerhouse in her own right!

The film is said to be a rom-com, a genre that will provide plenty of scope for the lead pair’s performance. It is being produced by Adnan Siddiqui and will be directed by Ehtashamuddin, who last directed Eid-ul-Azha hit Superstar.

The leading lady who also writes scripts

While it is definitely something new to see a film’s heroine taking over charge of a film’s script, this wouldn’t be the first time Amar would be stepping into the role of a writer. She has previously written and also starred in the telefilm Chashm-e-Num opposite Ahsan Khan. Amar’s limited work on television is enough evidence of this talented actress’s diversity, and she is currently being seen in the role of the antagonist in Geo Entertainment’s Dil-e-Gumshuda. We are certainly hoping that Amar has penned a script with fresh new ideas rather than something typical or run-of-the-mill. 

https://www.instagram.com/p/B3ux-xago6Q/

More experimentation from Imran Ashraf?

Imran Ashraf’s penchant for choosing projects that are risky and off-beat has earned him a reputation of being an actor who takes his craft seriously. Therefore, it is only right to expect his first film to be a special project. Rom-com is not a genre that Imran has featured in before and that only raises the excitement for his fans.

Keep checking this space for more news and details about the project!

Pakistan International Film Festival Set To Be a Treat For Animation Enthusiasts

PiFF

The second edition of Pakistan International Film Festival (PiFF) will be held from 25th to 27th October in Karachi. With Pakistan’s animation industry picking up steam, this year the festival is set to focus exclusively on international and domestically produced animated films. The three-day event will have multiple activities lined up including seminars, workshops and film screenings along with three Pakistan premiers of international productions.  

Notable filmmakers to attend

Featured among the list of participants will be the who’s who of Pakistan’s animation and film industry, including filmmaker Sana Tauseef, who produced animated film Tik Tok in 2018, Amyn Farooqui Co-CEO and Co-Founder of Sharp Image, Aziz Jindani, director of The Donkey King and Arif Jilani, the producer of the internationally acclaimed Bilal – A New Breed of Hero. The aforementioned filmmakers will conduct a series of interactive discussions and workshops that will be a treat for animation enthusiasts.  

Six feature-length films to be screened

PiFF will be screening the following set of films, which include several major Pakistani blockbusters from the previous year.

  • Bilal: A New Breed of Hero 
  • Allahyar and the Legend of Markhor 
  • Mary & The Witch’s Flower
  • Modest Heroes (Ponoc Short Films Theatre, Volume 1)
  • The Donkey King
  • 3 Bahadur: Rise of the Warriors

In addition to the aforementioned six feature-length films, several short films will also be showcased.

 A chance not to be missed!

With the participation of international filmmakers as well as a not to be missed chance to interact with a large number of accomplished filmmakers, the festival will be of definite interest to animation enthusiasts, children as well as students, academics and film technicians. The annual festival is organized by the Karachi Film Society, a non-profit that is backed by industry big-wigs such as Sultana Siddiqui, Sharmeen Obaid Chinoy, and Javed Jabbar, amongst others.

Khalil-ur-Rehman Qamar Stirs Up A Storm Again With His Fiery Comments

Khalil-ur-Rehman Qamar

Khalil-ur-Rehman Qamar has been in the eye of the storm ever since he made some startling revelations recently on the Morning@Home show hosted by Nadia Khan on PTV. On that program, this is what Khalil sahib had said:

On Saba Hameed and Mahmood Aslam

 “God willing, I will not be working with Saba Hameed and Mahmood Aslam ever. I may be able to forgive Saba Hameed though, but I hope not to work ever again with someone as dishonest. I have never seen such dishonest people in my life, who have been so dishonest with their work,” said Khalil sahib expressing his anger laden sentiments about these two senior actors, who according to him, left Kaaf Kangana‘s shoot midway through their respective spells.

Explaining his grievances further, Khalil sahib said: “Mahmood Aslam charged Rs 1 lac more than was agreed, but after Saba Hameed left (Kaaf Kangana), he decided to quit the film as well without informing me, although I had considered him to be an old friend.”

On Urwa Hocane

https://www.instagram.com/p/B3Yvl6eF8-s/

“I have serious reservations about someone I used to call my younger sister – Urwa Hussain. I shared a family-like relationship with her and her husband (Farhan Saeed). Working with her, however, I was forced to take anti-anxiety medication during the last 7 days of my shoot with her. She behaved in quite a high handed manner, turning late on shoots and causing issues with make-up crew members, etc.”

Industry union ACT responds

The Actors Collective Trust (ACT) of Pakistan reacted strongly to Khalil sahib’s statements and posted a statement protesting the “public bashing of actors” on Nadia Khan’s show and asked PTV to “take serious action to both set the record straight and assure (sic) such actions are not repeated.” Noted thespian Hina Khwaja Bayat endorsed ACT’s tweet on her Instagram account.

A win-win for the director and Kaaf Kangana?

It seems Khalil sahib wanted all his concerns about industry personalities he had issues with during the tumultuous shoot of Kaaf Kangana out in the open. And then controversy is, of course, no stranger to the celebrated writer – last year around the same time, he stated that he was “scared after working with Urwa Hocane,” to which Urwa had responded by stating that she “had tremendous respect for Khalil sahib as a senior.”

Now with the Nadia Khan show controversy, he also simultaneously upped the buzz level for his cross border romantic drama Kaaf Kangana that hits screens tomorrow on Friday. A win-win situation, for him and his film, perhaps?

Films This Friday (October 25, 2019): It’s Sami Khan Vs. Shamoon Abbasi This Weekend

Durj Kaaf Kangana
Following the busy Eid-ul-Azha period which saw ticket counters at cinemas nationwide abuzz with activity, theaters across the country have been witnessing a dry-spell of sorts, although there have been some exceptions such as the Hollywood release Joker. That film managed some decent footfalls when released almost three weeks back on the backing of its strong DC comics related brand.
 
This Friday will see three major films hit the screens, which includes two long in the pipeline Pakistani projects as well as a Hollywood thriller. Interestingly, Sami Khan will be facing off Shamoon Abbasi again, although this time it will be not in the same film, as was witnessed in Gumm.

Kaaf Kangana

Noted writer Khalil-ur-Rehman Qamar (Punjab Nahi Jaungi, Koi Tujh Sa Kahan) turns director in this cross-border romantic drama high on patriotism and mass-appeal. The cast includes Sami Khan and relative newcomer Eshal Fayyaz, along with Ayesha Omar, Fiza Ali and Khalil sahab’s son debutant Aabi Khan. The film is Sami’s first appearance in a commercial film since his debut in 2004’s Salaakhain (if we can ignore the forgettable Dil Paraye Des Mein), and Qamar has attempted to include all the commercial masala, such as his trademark fiery dialogues and a hot and happening item number featuring Neelam Munir.

https://www.youtube.com/watch?v=mJTKOo47-B4&t=30s

GL Says: While it is quite likely that Khalil-ur-Rahman Qamar has come up with a gripping script, it remains to be seen how that has been translated on screen. Kaaf Kangana will possibly see the best opening of the three films given how its Kashmir-angle has been extensively showcased in its new trailer.

Durj

Shamoon Abbasi turns director in this psychological thriller revolving around cannibalism that is said to be based on true-life events. Playing the titular antagonist in the film, Shamoon has supposedly given a pretty decent account of himself, as has his co-performer, Sherry Shah. Its release during the Halloween period will only improve its prospects at the box office.

https://www.youtube.com/watch?v=qY4DF21KkQo

GL Says: If you are a fan of dark themes and some macabre content, this film just might be your perfect fix. The plus point here is that the storyline is authentically Pakistani, and is well suited to those who crave for a variety of content from local filmmakers. Durj should also resonate with its niche audience of horror fans.

Countdown

This Hollywood import belongs to the teen slasher-thriller genre in the vein of Scream series. A nurse downloads an app that tells her she has only three days to live. Adding more drama to the plot is a dark figure haunting her – and she does not have much time left to figure out the mystery. The film is directed by debutante Justin Dec and releases with the rather intriguing tagline “Death? There’s an app for that.”

https://www.youtube.com/watch?v=TZsgNH17_X4

GL Says: Slasher flicks usually don’t enjoy a good word with movie critics, so expect this film to be critically panned. However, if you enjoy edge of the seat thrillers and desi cannibals of Durj make you question your Aloo-Gosht, this might be your pick. On the box office front, it will be interesting to see how this fares relative to the Shamoon Abbasi directed film.

Which of these three films excites you the most? Let us know in the comments below!

Ahad Raza Mir & Sajal Aly – Pakistan’s Very Own ‘Love Team’!

sajal ahad
Ever since the inception of cinema and television, there have been certain ‘dream pairings’ that have ruled over the hearts of the audience more so than others. With social media now becoming a power on its own, the concept of having such a dream pairing, with a power-couple dazzling on-screen has only strengthened further. The Pakistani entertainment industry is no exception to this global phenomenon.
 
Relative to other countries, in Pakistan television is a far stronger medium, in large part owing to the massive popularity of Pakistani drama serials. Therefore it is natural that the craze for certain dream pairings is also found within the drama audience of our country, as has been witnessed in the past with Mahira Khan and Fawad Khan from Humsafar.
 
And while successful pairings tend to get repeated quite often in dramas, there’s something so out of the ordinary about the chemistry of the most beloved on and off-screen pair currently i.e. Ahad Raza Mir and Sajal Aly aka #SaHad, that it makes us wonder – are SaHad just another beloved pairing of Pakistani entertainment industry like many before them or are they Pakistan’s first official “love team”?

What is a love team?

Love team is a concept with origins in the Filipino and Thai entertainment industries, where it is most commonly found. In a nutshell, love teams are those pairings which after getting success as a romantic pairing in a drama, tend to almost exclusively work with each other. Not only do the actors which are part of a love teamwork in multiple films and movies, almost always as a romantic pairing, they also project themselves as a duo on all platforms instead of being two individual actors. Hence, a team of sorts.

That the love team shares extraordinary chemistry on screen is a given, but the actors involved also share the same kind of chemistry off-screen as well. Thus, they give their fans plenty of reasons to link the two actors romantically off-screen as well. Quite often, the love team becomes an official couple in real life as well.

How #SaHad fit the pattern

https://www.youtube.com/watch?v=POkqVgWx0r4

Part of the reason why Yakeen Ka Safar became so popular was the chemistry shared between Ahad Raza Mir and Sajal Aly in the drama. Scripts written by Farhat Ishtiaq almost always have a romantic pairing that becomes the most successful jori of the year. Humsafar was Farhat’s first drama for television and the craze for Fawad Khan and Mahirah Khan’s jori is yet to die down. Diyar e Dil continued the legacy with Osman Khalid Butt and Maya Ali who had become the country’s beloved pairing.

That Ahad and Sajal’s pairing followed the same pattern was not a surprise to anyone. However, what they did afterward is what makes them come across as the television’s first love teams in recent years. As soon as Yakeen Ka Safar finished airing, their fans did not have to wait for long to see the reunion of their beloved couple on screen.

Aangan was revealed to be the next play with Ahad and Sajal playing the primary characters in an ensemble cast. #SaHad had already become a legitimate thing by then with fans actively looking for clues as to whether the duo shared a special relationship offscreen or not. Not just the fans but the media industry was also very interested in their relationship. For instance, Ahad Raza Mir was constantly hounded with questions regarding his equation with Sajal Aly while he was out promoting his film Parwaz Hai Junoon, much more so than his female co-star in the film. Needless to say, the interest was real.

The exclusivity factor

Barring a couple of projects including television commercials, SaHad has done the majority of their work together as a couple ever since YKS. So far, the duo has done three television commercials and three television dramas together. Their next project is an upcoming web series that once again features them as the main pairing. Such is the speed and consistency with which the two continue to work together that the news of their next project is announced while their current project is still awaiting a release date!

Usually, actors in a successful pairing try to balance the ratio of projects they do with other unrelated actors. The case of SaHad is unique as the two almost exclusively prefer to work with each other – almost like its a calculated move rather than having a limited choice of projects to choose from.

The reel-to-real factor

One of the factors why love teams are such a rage in their home countries is the possibility for fans to see them turning real offscreen. This the fans’ investment in the pair’s chemistry does not end with the end of their projects. For as long as the couple is together, there is something to look forward to for the fans who diligently follow them.

Ahad and Sajal had managed to spark the same kind of interest within their fanbase. Their every interaction, especially on social media, was hinting towards their possible more-than-just-friends equation off-screen. There was a time when Ahad, who has a very limited social media presence, would come online just to leave likes on Sajal’s Instagram posts. And of course, who could ever forget Sajal’s vehement defense of Ahad during the whole Ko Ko Korina debacle? The two of them hyping each other’s projects and performances and not talking about any other aspect during the airing of Aangan was also not missed by any.

Then, inevitably the engagement news broke out and all of this thinly veiled bias for each other became official. Their fans, as well as the industry, rejoiced at a beautiful on-screen couple becoming real.

Final word

While the concept of a love team might be new to Pakistan’s television culture, the pattern in which SaHad have marketed themselves ever since they gained popularity post-Yakeen Ka Safar is very telling. After careful observation of their behavior, one can conclude they have indeed behaved as a love team instead of just another popular jori of the industry showing that maybe not everything was left to luck and chance when it comes to them. We are not insinuating that it is all calculated but it certainly is an interesting angle to ponder on.

Confirmed: Mahira Khan To Star Opposite Fahad Mustafa in Nabeel Qureshi’s Next

mahira khan
Nabeel Qureshi’s upcoming productions have been under the media radar ever since the pioneering director announced that he will have no release this year. The grapevine went in overdrive in early August when the Na Maloom Afraad director announced that he will be ending his sabbatical from filmdom with not just one but two films that will hit the screens in 2020. The following month he revealed Fahad Mustafa was going to be cast as the male lead in one of the projects titled Quaid-e-Azam Zindabad, which was going to be the first project to go on floors.
 
Over the past few weeks, strong rumors were circulating that the female lead set to be cast was going to be Mahira Khan. We call Nabeel Qureshi who confirmed this development saying that Mahira has indeed been signed opposite the Actor in Law star in the upcoming venture. He further revealed that the film in question is going to be a social-drama with song and dance and is set to be a complete entertainment package for the audience. Nabeel also added that the film will have a strong supporting cast, including veterans such as Javed Sheikh.

All of this has upped our anticipation level for Quaid-e-Azam Zindabad quite a bit. Share with us in the comments below what you think about the spectacular pairing of superstar Mahira Khan opposite Fahad Mustafa! Stay tuned to Galaxy Lollywood for the latest on the film and more.

Has the Internet ‘Identified’ Jami’s Alleged Rapist?: Here Is What People Are Saying

jami's rapist
Disclaimer: This article examines what people over social media are saying about Jami’s alleged rapist. We do not necessarily endorse or take responsibility for the opinions expressed.
 
The internet has been abuzz with sleuthing activity ever since renowned filmmaker and social activist Jami made horrifying revelations about his brutal rape, at the hands of who he described being a “giant from our media world.” Hinting at the identity of the rapist, Jami had also revealed the rapist in question was a “tycoon” whom he had worked with on numerous book launches and museum launches.
 
Almost immediately, journalist Omar R Quraishi, who was associated with the Dawn group of newspapers in an editorial capacity for well over ten years, jumped into the fray. He noted how Dawn took down Jami’s story within a short time of posting it on their web portal.

“Hope friends at Dawn have the balls to ask the management why the Jami rape allegations story has been taken down … since Dawn takes pride in reporting the truth and siding with the underdog,” Quraishi tweeted after the story on Dawn’s online portal regarding Jami’s painful revelations were taken down. Worse still, the journalist noted the complete absence of the story in Dawn’s paper today, tweeting:

He later tweeted:

To which some Twitteratis responded:

Other users noted:

Other Twitteratis were quite direct, too:

Do let us know what you think about these tweets, in the comments below!

Sarah Khan Is Ready For Marriage After A Messy Break Up With Agha Ali

Sarah Khan

Sarah Khan hit the headlines earlier this year when news of her break-up with ex-beau, Agha Ali broke the internet. The duo had become one of the most loved and sought after pairs in the world of showbiz thus the news of them parting ways shocked everyone. After much speculation on Sarah’s personal life, the pretty and talented lass has finally announced that she is getting hitched!  

The big announcement

Sarah has now given a confirmation about her taking the plunge in an online interview with Urdu News. She is known to be a private person who keeps her personal life well-guarded – however, since she has now come out and announced her wedding plans on record, it seems her big day isn’t too far!

“Now I have decided for an arranged marriage and will surprise my fans soon,” she revealed, stunning her fans if reactions on social media are anything to go by.

Last year, the stunning actress was featured on Rewind with Samina Peerzada at the time when the news of her marriage with Agha Ali was all over the media. She stated on that show that she wouldn’t want to talk about her relationship with Agha unless their relationship formalizes into something legal. With the latest revelation about her matrimonial plans, it seems things have finally fallen in place for Sarah.

Sarah Khan Agha Ali

The break up with Agha Ali was not pretty

In the same interview, Sarah also spoke about her heartbreak and maintained that she has completely parted ways with the Band Khirkiyan actor. 

Ali, she said, “crossed all limits and caused her a great amount of distress and heartache” and that she “can’t stoop to his level” — which is why she broke up. The pair last worked together in television serials Mere Bewafa and Band Khirkhiyan.  

Work front

On the work front, Sarah is currently being seen in the popular Hum TV show Deewar-e-Shab. She is also playing a grey character in her next untitled drama for Hum TV for which she is super excited!

Sarah was also nominated in the Best Actress (Popular) category at Hum Awards for her superlative performance in last year’s Belapur ki Dayan.

Latest to join the wedding bandwagon

2019 is surely the year of celebrity engagements and weddings. First, Ahad Raza Mir and Sajal Aly went official by posting their engagement picture on their respective Instagram handles, and the industry burst into congratulatory messages for this much-adored young pair. Then, Yasir Hussain proposed to Iqra Aziz at the 19th Lux Style Awards and for a while, that was all that everyone talked about. Recently, in an exciting turn of events, Hamza Ali Abbasi broke out the news of his marriage with Anaa fame Naimal Khawar on Twitter. However, little did we know that the real surprise from the tinsel town was still in the pipeline!

UPDATE: Galaxy Lollywood did this piece using quotes from Sarah Khan’s recent interview with online publication Urdu News, where she talked about her marriage and tough breakup with Agha Ali. However, in an Instagram story on her account, Sara Khan stated that the news is fake and she has no such plans. Sarah further urged fans to not believe anything until it came directly from her. 

Ayeza Khan Is The Modern Day Woman To Be!

Ayeza Khan

Be it Mehwish from Meray Paas Tum Ho or Dr. Rabail from Koi Chand Rakh or even Farah from Pyarey Afzal, this performer has played every character of hers with immense style and candor. She is a celebrated actress and a beauty icon in her own right. Her style evolution has been like no other. She plays all kinds of roles from the damsel in stress to the ferocious lover to a superficially sweet sociopath and the audience loves her each and every time. Yes, I am talking about none other than Ayeza Khan!

Girl next door becomes a star and a mom

The girl next door turned hot mama has played many roles across many different genres and has always received plaudits for stepping out of her comfort zone and has gradually become one of the most versatile actresses. The Kaala Jaadu star started her acting career at the tender age of 18 by debuting in Tum Jo Milay and her performance instantly caught the attention of the audience. Her fans wanted to see more of her on their screens and since then her career has taken off. Some of her acclaimed works include Aks, Adhoori Aurat and Pyaray Afzal. 

Ayeza

Perfectly balancing her marriage and career

She later married Danish Taimoor who is also a part of the Pakistani drama fraternity and filmdom and gave birth to her beautiful daughter Hoorain and later a son but her familial responsibilities did not stop her from following her passion. Rather she returned to the television screens with a vengeance. Her show Yaariyan recently garnered her much acclaim and love from critics and drama-lovers alike. Her currently on-air show Meray Paas Tum Ho has become the show to engage the highest number of people and has generated an all-time high TRP. 

AYeza

Her style game has won us over

Over the years as she has evolved from an upcoming starlet to a force to be reckoned with, her style game has also been on point. Like many, she has, of course, groomed herself more since joining the industry but she has also taken calculated risks and has ventured out of her comfort zone, not shying away from experimenting with sassy new looks. She has carried multiple avatars with grace and carries herself equally well in all that she wears, be it the rivayeti bahu or the modern no-nonsense woman of today. Did you know that in 2015 Ayeza Khan was also the most googled Pakistani celebrity? Talk about catching the imagination of our youth! (winks!)

Final Word

Ayeza is indeed a role model for many and is one of the brightest stars in the Pakistani showbiz. She owns every role she plays and wows every time with her command over acting. We at Galaxy Lollywood wish her all the best in her future endeavors and sincerely hope she shines even brighter! 

Here’s Why Pakistani Celebrities Are Jumping To Youtube!

Youtube
YouTube ceased to become just a video sharing platform years ago when content creators started becoming stars in their own right. Nowadays, although still not widely adopted, being a YouTube content creator is being considered as a viable career path for many. Pakistan currently has an active community of content creators be it beauty vloggers or travel vloggers sharing their interactive content on the popular video hosting platform and making a name for themselves.
 
Such is the allure of YouTube that even already established celebrities cannot resist joining the bandwagon. Be it Hollywood, Bollywood, and now Pakistan as well, many big-name celebrities have their own YouTube channels where they continue to share special content. We already did a piece some time ago listing some of the popular Pakistan celebrities on YouTube and the list just keeps on getting bigger.
 
What is interesting is that thanks to Instagram and Facebook’s story sharing features, it is not difficult for these celebrities to share insights about their personal lives with their fans. So, why are celebrities making a beeline for their own YouTube channel? We spoke with some industry insiders and PR gurus to find out the real reasons behind the newfound craze.

YouTube as the gateway to celebrities

Considering the kind of views that Pakistani television serials are getting on YouTube (popular shows tend to get 1+ million views within 24 hours of their upload on YouTube) it is not surprising that for many of their online audience YouTube is the gateway to learn about celebrities’ lifestyle instead of their other activities over other social media outlets. Actors routinely use the video hosting platform to solicit more social media following as their other social media accounts regularly get a shout-out during the videos. The audience that is on YouTube is huge in number and is a completely different group relative to the one on Instagram/Facebook.

“Having an actor’s YouTube channel appear in the suggestion box while a person is watching a drama featuring that actor just gives more exposure to them,” says Samra Muslim, one of the top PR heads/talent managers of the Pakistani entertainment industry.

As a way of changing perceptions

On the other hand, a celebrity with his own YouTube channel gets the freedom and space to showcase various sides of their personalities which then goes on to help them diversify their career choices. Actors getting typecast in one kind of role is a common occurrence and it becomes hard to shed off a certain image. YouTube can help with that.

Yashma Gill, for instance, had decided to join YouTube to be able to explore her personality and change the perception that she is only good for negative roles. Her YouTube channel has videos of her taking up different kinds of challenges that show the actress’s fun, spontaneous side which is not something that is necessarily reflected in the kind of roles she does on screen.

Helps connect with the fans

Maida Azmat, CEO of Mint PR and Image Consultancy, talked about two of the stars she represents, Hania Amir and Iqra Aziz, and their reason for joining YouTube. She explained that while social media has made it easy for fans to get a glimpse of their stars’ personal life, there are still some restrictions on platforms like Instagram and Facebook.

“The kind of content that these girls put up is very casual. Their fans get to have an insight into their lives which they don’t get to see too often on other social media platforms. It allows the fans to connect with their favorite stars as they get to see what goes on in the daily lives of celebrities” says Maida.

Monetary gains and bandwagon

Of course, one cannot ignore the potentially lucrative monetary side of the video platform. A reason why many people have started to take YouTube seriously is that it now allows content creators an opportunity to earn money. This, as well as the hype to join the bandwagon, faced with the option of missing out on a hot new trend, has many celebrities turning to the platform to make their presence felt.

“YouTube as a platform demands consistency. So many celebrities opened up their YouTube channel and after one or two videos, they disappeared altogether from the platform. Creating content for YouTube is not as easy as it needs to be different from what one shares on their Instagram (account). And if the celebrities cannot do that, or if they don’t have any solid reason for joining YouTube, they shouldn’t join the platform,” says Samra Muslim.

Maida Azmat, however, does not agree that celebrities are joining YouTube for any monetary gains.

“If the intention was to get some monetary benefits then the content created would be a lot different. The casualness of daily vlogs, which are solely dependent on the actor’s schedule and free time, does not work in favor of someone who wants to gain monetary benefits from the platform.”

Final word

Regardless of the reasons why celebrities join YouTube, be it to change the public perception or share a more detailed insight of their lives with their fans, as a way of connecting with them, it looks like YouTube is well on the way towards becoming a bigger part of celebrities life. Media personnel and actors use different social media platforms like Twitter, Facebook, and Instagram to show different facets of their personalities. For many celebrities, YouTube is now looking to join this list as it allows them the opportunity to show a side of their personas that cannot be expressed on other platforms.