We have seen numerous celebrities in the past capitalizing their stardom by launching their own brands in different business fields. Most of these brands, however, deal with clothes, cosmetics, or food mainly. A new entry in this list is soon expected as Shaan plans to go the Brad Pitt way and launch his own furniture line.
In a recent post on his Instagram handle, Shaan shared a picture of himself in a wood warehouse and captioned it “Making my own furniture line… wood hunting.”
It seems that unlike many other celebrities who rely on their designers and business managers to design and sell their products, Shaan is going all the way to the source and is making efforts to understand the business through and through.
Not The First Celeb Furniture Line
The concept of a celebrity furniture line is not a new one. A number of Hollywood and Indian celebrities own their furniture or interior designing lines. Brad Pitt, for instance, tops the list as he partnered with the furniture maker Frank Pollaro for his art deco-style line which started in 2012.
Similarly, Shahrukh Khan’s wife, Gauri Khan owns her own interior brand named, Gauri Designs. Her brand deals with different home decor products including floorings and furniture.
Among others, we have American President Donald Trump who also owns a furniture company named ‘The Trump Home’ in his vast business empire.
Not A First Pakistani Celeb Brand Either
The trend of celebrities owning a side business is not new in Pakistan either. The wife of Humsafar star Fawad Khan, Sadaf Khan, for instance, has a clothing brand by the name of SFK Bridals, previously known as Silk By Fawad Khan.
And who can forget the famous J., which was established by the singer turned religious preacher Junaid Jamshed and was perhaps one of the pioneers of celebrity brands in the country. Among other such examples from Pakistan, we have names like Atiqa Odho, Shahid Afridi, and even Nadia Hussain.
Although there are enough celebrities that have their corporate sides, a celebrity, and that too of Shaan’s scale, owning a furniture store is definitely a fresh idea in the country. We wish the superstar all the best for his new venture!