By this time, we all know about the ARY Digital production Do Bol starring Hira Mani and Affan Waheed. The drama which started airing last month has garnered much critical acclaim and has been loved by the audiences through and through. With their drama TRPs soaring, ARY had introduced the concept of double episodes with its serials. Following a recent drama, Kaisa Hai Naseeban ending, Do Bol was given its slot, giving it more running airtime. With this advancement, fans had the pleasure of enjoying the show for two days back to back.
Now, with the storyline progressing and the audiences binge-watching the show, ARY has decided to bring in more, much to the viewers’ delight.
What Jerjees Seja himself has to say about this
Speaking to Galaxy Lollywood, Jerjees Seja (CEO of ARY Digital) told us the reason behind this progression.
“The show has gained immense success in just a short span of time because of which we decided to air it twice a week. Now, with Ramazan approaching in just two weeks time, Do Bol will be airing its last 4 double episodes the coming week thereby, wrapping it up before Ramazan. The reason being less viewership of dramas in Ramazan mainly because of Ramazan transmissions and game shows like Jeeto Pakistan,” said Mr. Seja.
A final word
I, as a viewer of the drama itself, think this is a great decision.
As the show is not only aired on TV but also makes its way on the official youtube channel of ARY, people all over the world get to watch it as per their convenience.
Also, most of our Pakistani dramas mostly stretch for 20+ episodes which means 20 weeks, but if the story is intriguing, viewers want more episodes per week and it looks like ARY is willing to give them what they want and honestly, we are not complaining.
With ARY introducing the concept of double episodes, the delight of watching a drama has increased tenfolds, which I am sure will be favorable for Do Bol.