Here’s why the promotional strategy of ‘Parey Hut Love’ is the real winner!
Movie making is a serious business. Emphasis on business because cinema is no longer a medium that is solely dedicated to the art of...
Is Mehmood Aslam the new Javed Sheikh of the Pakistani entertainment industry?
David Thompson once wrote about the importance of supporting actors in Hollywood.At one point, he mentions, “It was in being so naturally "themselves" that supporting...
Here’s how ‘Heer Maan Ja’ faked its way to social media trending!
The teaser for Heer Maan Ja dropped yesterday and quite honestly, it seemed like a fun breezy Eid film, which though came across a...
If you are an ‘Avengers’ fan, should you watch it in 2D or 3D?
By Shaan Lashari*One of the biggest superhero movies in the history of super-hero movies - Avengers: Endgame - is coming out in 2 days,...
Ranjha Ranjha Kardi shedding light on marital rape has people divided
Ranjha Ranjha Kardi is a drama that almost everyone has seen and even if they haven't, they're most likely familiar with the one of...
Pakistani movies need to move on from action, romance, and comedy genres
Ever since its inception, Pakistani cinema has mostly been known for movies in the action, romance, and comedy genre. Be it classics like Maula...
From the small screen to the silver screen: The journey of Zara Noor Abbas
Zara Noor Abbas is a name most people are familiar with. Daughter of the versatile, Asma Abbas, niece of the magnificent, Bushra Ansari, and...
Project Ghazi’s failure: What does it mean for the lead cast?
Pakistan’s first superhero flick - Project Ghazi - finally saw its much awaited and delayed release in the last week of March. The film's (un)fateful journey,...
The good, the bad and the ugly: It’s time we talked about the Pakistani...
Just like movies and television, live theatre has been a source of entertainment all around the world, including Pakistan. While cinema has been the...
Test screenings in Pakistan: Five leading filmmakers weigh in with their opinions
According to the Hollywood producer Tim Bevan, (known for films such as Bridget Jones's Diary, Darkest Hour, etc.), the goal of the film editing process...