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The teaser of ‘Baaji’ is a celebration of Lollywood and this is HOT STUFF!

Meera’s comeback film Baaji has been on my radar for quite some time. Why do you ask? Well, the film stars Meera in the role of a fading actress set against the backdrop of a declining old school film industry and the emergence of a new age Pakistani cinema, add to that the phenomenally talented Saqib Malik on the director’s seat and an interesting ensemble cast featuring a mix of the old and new – needless to say the expectations were high!

Baaji‘s first look

The first teaser dropped today and quite honestly Saqib has packed a solid punch with this first look into the glamorous world of Baaji. The 80-second teaser gives us a glimpse of what to expect from this crazy rollercoaster ride where Meera, without a doubt, is shining in the titular role of Baaji- a superstar whose time is running out, Amna Ilyas plays an ambitious girl with big dreams, Osman Khalid Butt a director with a plan, Mohsin Abbas Haider and Ali Kazmi who both seem to have an important part to play, as well as a bunch of veteran actors Nishoo Jee, Nayyar Ejaz and Irfan Khoosat.

While most actors seem well-suited to the characters,  I do feel that role being assigned to Osman Khalid Butt would have been a better fit for a somewhat more senior actor as the character seems to be that of a mature director and Osman who though is a great actor seems a bit of a misfit here. But I may be proven wrong when the film comes out so better wait and watch to see what tricks Saqib Malik has up his sleeves.

Going by the film’s setting Lollywood was bound to be a huge part of the film and the teaser makes it clear that the film will be an ode to Lollywood and celebrate the industry. The teaser makes use of all the filmy tropes and the addition of the classic Babra Sharif song ‘Yeh Aaj Mujh Ko Kiya’ in the background further accentuates this point. Oh and the last bit of the trailer where Amna addresses Meera as Baaji, the drama that follows and Meera utters her dialogue, it can not get any more Lollywood-y than this

To sum it up the thriller has all the makings of a commercially successful and critically acclaimed film as the characters all seem to be well-etched, the direction on point, the music promising and on the whole, the film is one to watch out for.

https://www.youtube.com/watch?v=_PU6zb3r3RU

Following Eman Suleman; Meesha, Generation and Saima Bargfrede reject their LSA nominations

The nominations for this year’s LUX Style Awards were announced at the end of March and there were of course, a few too many ‘snubs’ which have become a tradition of sorts for LSA. Mohsin Abbas Haider, who has been nominated in the ‘Best Singer’ category took to his social media and called out the LSAs for blatantly ignoring his play Meri Guriya in all the drama related categories. Similarly, Abdullah Seja, head honcho of iDream Entertainment, also voiced out his disappointment. Having produced dramas like Koi Chand Rakh, Haiwan, and Meri Beti, Abdullah used Facebook to talk about the way all the dramas were ignored in the nominations.

Trouble for Teefa

The film categories weren’t lacking any drama either. Ahsan Rahim, director of Teefa in Trouble, made a post on his twitter account and spoke about how the film’s music was completely ignored by the jury.

Which brings us to Eman Suleman. The model/actress, who has been nominated as the ‘Best Emerging Talent’ in the Fashion category, put out a video on her social media where she expressed her discomfort in sharing her nomination with someone who has been accused of sexual harassment.

Eman didn’t say any names but it isn’t wrong to assume that she was talking about the Ali Zafar – Meesha Shafi controversy. She thanked the LSAs for the nomination but said that she feels, “no joy” in sharing the accolade with an “alleged harasser.” In all the reactions that have followed the nominations, Eman is the only person who has chosen to give up her nomination while most of the other people are merely seen expressing disappointment because they didn’t get nominated.

Meesha, Generation and Saima Bargfrede reject their LSA 2019 nominations

Even more recently, following Eman Suleman’s suit, Meesha Shafi, Generation and the renowned designer Saima Bargfrede rejected their LSA nominations.

Meesha Shafi took her to twitter and shared the following, yesterday:

In her tweet today, Shafi wrote that “I want to thank Eman Suleman. What she, Generation and Saima Bargfrede, have said and done is what I consider my award.”

She further added, “In a perfect world, I would love to see women retain their space in the industry while being safe, so that the cost of speaking up is minimized, or even done away with altogether. With brave women like these, I feel optimistic about getting there one day.”

Similarly, the clothing brand, Generation, and designer, Saima Bargfrede, followed suit by refusing to attend the LSA and consequently, rejected their nominations.

The press release which was shared on Generation’s social media accounts said that the brand and Saima Bargfrede, the designer, had “been nominated for the awards of Achievement in Fashion Design (pret) and Best Hair and Makeup Artist respectively at this year’s Lux Style Awards”. It further said that the “two entities have decided to follow in Best Emerging Talent nominee Eman Suleman’s footsteps and not attend this year’s ceremony. The two brands stand with women who face and fight toxic misogyny, sexism and sexual harassment in multiple ways in pursuance of their dreams and indeed in their daily lives.”

What do you have to say about the situation? Let us know in the comments.

 

‘Bandish’ and ‘Bulbulay’ are returning with their second seasons

 

Finally heading in the right direction, the Pakistani television and film industry is progressing by leaps and bounds. While our content keeps improving with the passage of time, it is the television industry that has gained the most popularity, even across the border. Our newest stories are being liked because of the fresh subjects that our television industry has been producing content about.

Bandish, Bulbulay coming back for season 2

One recent venture was the drama Bandish under the banner of Big Bang Production. Revolving around the black magic taboo, the story was so well portrayed that the serial gained popularity in a matter of days. It became the talk of the town and was impatiently awaited by the audience to be aired every week. While its last episode yesterday marked the serial’s ending, it gave the audience immense pleasure to find out that its sequel is already in the making. Yes, you heard that right!

Bandish is coming back with a sequel very soon because of the hype the serial gained over the past few months. We don’t yet know if the sequel would have a new story and cast or will be a continuation of the original one. But one thing we do know is that whatever the case might be, it will still be well received for the distinctive genre that it portrays.

Bulbulay 

Another popular serial Bulbulay, aired on ARY Digital, has its sequel in the making. While initially, this comedy serial was one of the most popular serials among the audiences of all ages, it became a drag because of its repeated dialogues and people got weary of it. Let’s hope that the sequel brings in some new ideas and isn’t a reflection of the original one. Because if it is, I personally hope it never airs!

Having said that, the comedy drama will be returning on Eid. According to the official press release received by us, “the shooting for the exciting new season is taking place in Karachi, as the cast focuses on creating content that will give the audience a chance to enjoy lighthearted comedy and help them relax from their daily routines.  

Talking about this further the starlet of the show, Ayesha Omar said: “I am very excited that Bulbulay is coming back together again on ARY. The entire cast has been working vigorously on it to make this an absolute treat for our audience.”

It was also reported that the drama will air on BOL instead of ARY. However, according to the latest reports, the drama will return on ARY, its original home. We can’t wait to see what the drama has in store for us, this coming Eid.

Chhalawa’s trailer embodies the perfect ‘Meethi Eid’ recipe and we are here for it

Wajahat Rauf, the man behind the Karachi Se Lahore series, has kept us waiting for his third cinematic outing for a while now and just yesterday, he dropped the much-awaited trailer of his upcoming film, Chhalawa.

Taking a detour from his favorite ‘Road trip comedy’ genre, the director, this time, has opted for another much-loved genre in the subcontinent cinema i.e the big fat family wedding (we don’t exactly know what the specific term for it is) and there could have been no better release slot for a sweet film like this than the Meethi Eid itself.

The good, the bad and some more good

The trailer features some well-known stars of the entertainment industry namely Mehwish Hayat, Azfar Rehman, Zara Noor Abbas, Asad Siddiqui, Mehmood Aslam, Adnan Shah Tipu, Aashir Wajahat and Mohsin Ejaz.

As mentioned earlier, the film is a  rom-com culminating in and across the backdrop of a Punjabi family wedding. It has music, dance, drama, romance and even a pinch of action, thus ticking all the boxes of a family entertainer.

While the story-line may not be very original in its basic template, it’s the execution and characters of the film that will serve as the backbone of the film and make it unique.

Chhalawa appears to be pretty successful in having eccentric yet relatable characters if the trailer is keenly observed. While the teaser may be a let down for looking like a cousin to Punjab Nahi Jaungi, the seemingly ‘character-driven’ nature of the film is where its strength resides.

From Mehwish’s fiery and headstrong character – Zoya, to the talented Zara Noor’s “Galaxy Lollywood-ish” avatar, (Yes!The trailer actually refers to Galaxy Lollywood at one point) and Mehmud Aslam’s patriarchal but softer on the inside presence to the comic timings of its leading men, Chhalawa seems to have well-written characters.

The feel-good nature of the film is cemented further by its brilliant music, choreography, and cinematography. The dance moves are trendy and fun and the scale of the film is expansive and fresh.

The music, being upbeat and trendy, covers pretty much all the moods (from romantic ballad to dance numbers and a heartbreak song). It gives a major boost to the film and is definitely going to be chartbuster as well as a Shadi/Mehndi favorite for the times to come.

A few words on the characters

A special mention should be given to the debutant Zara who excels in whichever scene she appears. Her dialogue delivery and dance moves are all on the mark. From the trailer, she looks like the next big thing for the local silver screens and we hope to see more of her on the silver screen.

As for Mehwish, the lady never disappoints. She owns every frame she appears in and rather overshadows her co-stars (even her male counterparts). Her character seems to have several layers to it and grows as the trailer furthers. Azfar Rehman and Asad Siddiqui (who, although doesn’t appear much for it’s a trailer) also have their own grounds to hold and are pretty much successful in that.

Despite its rather predictable story, it seems the couples (Mehwish-Azfar and Zara-Asad) will be successful in grabbing our attention this Eid because the chemistry amongst them is enthralling. With a better cut trailer and ingredients that attract our family audiences, Chhalawa will remain the first choice of viewers on Eid.

The film could just be the best work of Wajahat Rauf to date. To find that out for sure, we will have to wait until Eid, when the film comes out. But for now, the trailer has made us pretty much sure of it.

Ranjha Ranjha Kardi shedding light on marital rape has people divided

Ranjha Ranjha Kardi is a drama that almost everyone has seen and even if they haven’t, they’re most likely familiar with the one of its main characters – Bhola.

Bhola and Noori, played by the terrific Imran Ashraf and Iqra Aziz respectively, are one of the on-screen pairings reigning over our television screens as of late. The way the characters haven been written and specially, how wonderfully they have been portrayed by the actors, are the major reasons why the story of Bhola and Noori has become a topic of conversation in many drawing rooms across the country.

The most recent conversation that the drama has kick started is on the topic of marital rape.

How did it come to this?

The drama had worked on establishing the relationship of Bhola, a mentally challenged man with all the actions of a 8 year old boy, and Noori, a girl belonging to the lower social class who struggles to break free from those shackles, from the very beginning. Their relationship was based on friendship and innocence and the drama had treated it with such care and tenderness that much of the audience became their fan and started rooting for their happy ending.

However, recently in the drama, the innocent friendship and relationship between the two characters took a dark turn when Bhola, influenced by his friends and a certain medicine given to him by his uncle, ended up raping Noori. Although no explicit details were shown but such is the brilliance of director Kashif Nisar and writer Faiza Iftikhar, that everything about the ordeal was clearly shown onscreen without divulging in the disturbing details. Noori’s bruised body, the destruction in the room, Bhola waking up with a chunk of Noori’s hair in his hands – all of it had shown a pretty clear picture of yet another tragedy that had befallen Noori. The episode, which aired a few weeks back, had sparked some controversy over the issue and started a lot of discussion on the issue. And as of yesterday Iqra Aziz took to her instagram and made a post addressing her issue and her performace.

What the actors have to say.

Iqra talked about marital abuse being one of the most pressing issues today and said that she has tried to highlight it through Ranjha Ranjha Kardi. In her post she talked about the mental, emotional, and physical abuse women suffer after marriage as they constantly fight for consent. Iqra wrote, “we think of marriage as a binding contract to anything and everything, but marriage is based on trust and love and consent. Consent to live, to breathe, to be able to say no.” It is a sentiment that we agree with.

Imran Ashraf a.k.a Bhola, then commented under the post in his character’s defense. He talked about Bhola’s mental condition, his uncle’s medicine and friend’s influence to be the reasons for his behavior. The actor did, however, acknowledge the importance of doing a play on marital rape whereupon he also praised Iqra’s acting and supported her in raising voice on this important issue.

Another comment that sparked interest was Yasir Hussain’s reply to Imran’s comment. Yasir said that Bhola’s condition or reasons do not matter. Rather the fact that an innocent woman got raped. He further said that marriages do not mean buying a woman and that rape is rape no matter who does it.

Why this topic is so important.

Although the comments on Iqra’s post have been disabled but how Imran and Yasir reacted to the post says enough about how the society at large deals with the topic. It was good to see all three actors remain cordial with each other, and have a respectful exchange of ideas about the topic. But it also goes on to largely point out how our society is so divided about the topic of marital rape.

We are, of course, in no way blaming any actor or taking any side. But how Imran reacted to the issue, which was valid as Bhola is also a victim here, is how the society at large reacts to such situations. We have somehow mastered the art of making excuses and giving defensive explanations. Excuses and explanations which may be valid but they do not take away the from the hurt and suffering of those who have to suffer the consequences of those actions.

Regardless of Bhola’s condition, Noori is the one who has to live in the constant fear and suffocation. As it is being shown in the drama, Noori is afraid of even being in the same room as Bhola. The drama makes sure to repeatedly show that Noori is suffering because her consent is neither being asked nor regarded as being vital. It shows the hidden truth of marriages in our society where so many women have no option but to be silent about their sufferings because no one supports or encourages them to know their rights.

This is a sensitive topic. Even Iqra has changed her original caption and taken out any mention of marital abuse from it. The society at large still isn’t ready to talk about these things openly. The brilliance of Ranjha Ranjha Kardi lies in the way how Bhola and Noori are both victims of their situations. But while the Bholas can get away with explanations like harmful medicines and mental conditions, it is the Nooris of the world who need to be given voices to talk about sufferings. Ranjha Ranjha Kardi is a step in that direction.

What are your thoughts on the exchange?

Pakistani movies need to move on from action, romance, and comedy genres

Ever since its inception, Pakistani cinema has mostly been known for movies in the action, romance, and comedy genre. Be it classics like Maula Jutt and Churiyan, or post-revival films like Jawani Phir Nahi Ani to the very recent release SherDil, our movies are packed with either action, romance, or humor. The quality of movies made in these genres may vary, but the base remains the same. And as the overall quality of our films increase by leaps and bounds with time, the genres have remained blandly unchanged. Honestly, it is high time our producers and directors do something about it.

Variety is the flavor of life.

Our industry has some of the greatest writers and actors, but what we need to realize is that no matter how good a movie’s story line, direction or cast is, if the movies being made consistently belong to only one genre, the audience is bound to lose their interest. Too much of anything is never a good sign.

Compared to the film industry, Pakistan’s television industry has immensely improved not only due to the quality, but due to the versatility in content that it produces. The content being aired nowadays belongs to various genres from pure romance to comedy, even playing with unconventional genres such from horror and suspense. With dramas like Do Bol, Bandish, Inkaar, Cheekh, Ranjha Ranjha Kardi, Romeo Weds Heer, all being aired in one week, the TV audience has a versatile content to choose from.

Pakistani cinema needs to target the youngsters

Yes, it is true that our film industry has recently started venturing into animation, and the success of movies like Donkey King, 3 Bahadur, Allahyar and the Legend of Markhor prove that the venture has been very successful, we cannot deny that it is not enough for today’s audience, specifically the youngsters. A large part of our audience consists of youngsters, and it’s about time we create content that targets that demographic.

The fact that it took release of Hollywood movies like Captain Marvel to increase the footfalls in the cinema after the Bollywood ban, means that our audience craves a well-made PG-13 movie. The insane amount of pre-bookings for Avengers: Endgame only give more evidence to this statement. Hollywood movies continue to bring in more audience to the cinema than most of our local Pakistani releases all because they target demographic largely ignored by the Pakistani movie makers.

Experimentation in genres is a must

When was the last time we watched a well-made Pakistani horror film? A sci-fi? A fantasy? A crime? Mystery? Thriller? While there are some movies that do tick these genres, none of them have made any impact. Consequently, there are so many other genres that I can list here but no movies have been made that fall in those genres.

The kind of critical and commercial success that movies like Laal Kabootar and Cake have garnered, both movies which went against the conventional rom-com, action genre movies, means that audience is ready for good content in different genres. The conventional massy, festival entertainers might bring in more numbers but it is human nature to become bored of the mundane routine. And watching films revolving around the same kind of story line, with the tried and tested beats, and predictable twists would eventually bore the audience.

Let this be a wake up call to our film producers and writers. If we do want to succeed in the cinema industry internationally, it’s high time that we broaden our horizons and start experimenting with diverse genres more efficiently. It is not enough to just make one off-beat film and take a rest. The movie makers need to learn from the failures and continue making more movies instead of falling back to safe formulas.

We have some of the most talented actors in the world, all we need is to utilize them as per their potential. Imagine Fawad Khan in a period drama, or Hamza Ali Abbasi in a sci-fi mystery; or Mahira Khan and Maya Ali teaming up to take the bad guys town total Charlie’s Angels style. The possibilities are endless; all the movie makers need to do is to take them.

From the small screen to the silver screen: The journey of Zara Noor Abbas

Zara Noor Abbas is a name most people are familiar with. Daughter of the versatile, Asma Abbas, niece of the magnificent, Bushra Ansari, and now also the wife of Asad Siddiqui, – nephew of the phenomenal Adnan Siddiqui – it won’t be wrong to say that Zara was born with a silver spoon in her mouth. While people may call her story just another case of nepotism, it was Zara’s sheer talent that has made her into the star that she is today.

Zara’s early journey in television

According to our sources, Zara was fond of acting and dancing since her early years and participated actively in numerous plays throughout her school and college life. Further venturing into live theatre, she was an active performer in many plays and dance competitions. Making her debut with Dharkan, Zara stepped into the television industry playing the lead Areen but failed to make a mark despite her fabulous acting.

What gave Zara the recognition that she deserved was her role in Khamoshi. Playing one of the leads alongside Iqra Aziz, Bilal Khan, and Affan Waheed, Zara was highly appreciated for her acting skills and her chemistry with Bilal Khan was much praised. This serial proved to be a breakthrough for Zara and it also became one of the most watched serials of the year 2017.

It then became a staircase to Zara’s stardom, with each serial that she signed up for. After Khamoshi, Zara starred in Hum TV’s Lamhay, which garnered her critical acclaim. Nowadays,  Zara is playing the lead role in Geo’s Qaid in which she essays the role of a teacher. In her next offering, Deewar E Shab, Zara will be seen alongside her mother and maternal aunt, who will interestingly be switching their real life roles as Asma Abbas will play Zara’s aunt while Bushra Ansari would play her mother.  Expanding her versatility, Zara would be portraying the role of a courtesan for the first time in her career.

The career shift towards films

Alongside television, Zara has ventured into films as she is all set to make her debut with not only one but two films releasing this year. She will be seen in Parey Hut Love alongside some of the industry’s biggest names including Maya Ali, Sheheryar Munawar, Mahira Khan, Ahmed Ali Butt and many more.

On the other hand, Zara will be seen in Wajahat Rauf’s Chhalawa alongside her husband Asad Siddiqui, Mehwish Hayat and Azfar Rehman. While Zara has mostly played serious roles in her drama serials, these two movies show the quirky side of the actress that we have yet to witness. While the recent trailer and BTS of Chhalawa look promising, all four of the lead avatars including Zara, caught our attention. It won’t be wrong to say that both these movies are much anticipated after the recent disasters that have hit our cinemas, as they would serve as a breath of fresh air.

While Zara is a newbie in the industry, the way she handles criticism and negative comments is another personality trait that this girl has which we are proud of. Having had her share of haters, the way she reacts to those comments is proof of how strong of a person she is, and that there is nothing that can break this girl’s spirits. All our wishes are with this rising star and we cannot wait to see what else she has in store for us.

Box Office: All eyes on ‘Avengers: Endgame’ as slow business continues

The lackluster spell of movies at cinemas continued for the past week too. The latest releases Sherdil and Laal Kabootar though showed good hold at the box office. Captain Marvel maintained its good run but the 4 weeks late release hampered its box office potential to a major extent. All eyes are on Avengers: Endgame now, cause no big release in between has dampened up the box office.

Sherdil

The 4th weekend of the film managed to earn 80 lacs which is a good result considering the release of DC Shazam and Captain Marvel. The film in total has managed 11.23 crores, which is an excellent result for this film. Sherdil has won over the audience, specially the masses, as the business has been excellent in Rawalpindi and Islamabad. The film seems like it would do well until the release of Avengers: Endgame and can manage up to 13-14 crores.

The complete breakdown is as follows:

Week 1: 6.05 Crore

Week 2: 2.65 Crore (approx)

Week 3: 1.73 Crore (approx)

Fourth Weekend: 80 lacs (approx)

Total: 11.23 crores

Laal Kabootar

Laal Kabootar showed a remarkable consistency with only a 6% fall from the previous weekend that is 28 lacs from 30 lacs. The bad part for the film is that it could only do well on lower levels as the collections never showed a huge jump. This film owes its business to there being less competition, good amount of shows, and positive word of mouth.

Here is the complete breakdown of numbers:

Week 1: 1.29 Crores

Week 2: 82 lacs

Week 3: 52 lacs

Fourth Weekend: 28 lacs.

Total: 2.91 crores

Captain Marvel

The film has maintained good collections in the 2nd weekend i.e. 1.25 crores. The fall is little over 55% which is not bad considering the film has released after 4 weeks of its worldwide premiere. Being the last movie to come before the final installment of the global phenomenon Avengers saga, Avengers: Endgame, hits the screen, it had already carried a good hype. The movie’s business worldwide has also helped its cause in business in Pakistan.

The breakdown of numbers is as follows:

Week 1: 2.5 crores

Week 2: 1.25 crores.

Total: 3.75 crores

A final word

The numbers indicate that the down period for the cinemas still continues on. With Avengers: Endgame just ten days away of the release, the cinema owners have their eyes on the it to bring in numbers that the other local releases have failed to bring in. The end of the Bollywood ban is still nowhere in sight. And with Ramazan approaching, it looks like there is not going to be any other release that will share Avengers: Endgame‘s burden of bringing in the numbers at the box office until the three big Eid releases – The Legend of Maula Jutt, Challawa, and Wrong No. 2 hit the screens.

These box office numbers are given by an independent box office tracking site Entertainment Pakistan.

“There is a big dance number in the pipeline for Superstar” – Momina Duraid

Being inarguably one of the biggest stars of the country, everything Mahira Khan touches gains the media’s attention. With her busy shooting for her upcoming movie, titled Superstar, which co-stars Bilal Ashraf and is being directed by Ehteshamudin, there are many eyes keenly observing the development of the project. And the latest news about the movie that has appeared in the media says the film will have a dance number featuring the dancing star from across the border – Nora Fatehi.

Considering the on-going tensions between the two countries, this is certainly big news. Nora has featured in music videos for many hit songs and her appearance in a Pakistani film is bound to gain major attention. For instance, it immediately got our attention and we reached out to Momina Duraid, producer of Superstar, to find out the truth to this news.

The producer refutes the claims.

When we asked Momina to shed light on the details of this dance number, she outright refuted any such news that claims that the song number will be featuring any international face.

“There is a big song number in pipeline for Superstar, however, there is no truth to the news that it will feature anyone from across the border. We have not signed on any actress for the song as of yet. The process of shortlisting and finalizing the actress to feature in the song is still underway. All of the actresses that we are considering are Pakistani. We have not reached out to anyone else.”

Momina added that they are still planning for the song and will begin shooting for it shortly. The song number for Superstar will be shot on a grand scale and would be picturized on the film’s lead actor, Bilal Ashraf. Bilal, who plays the role of an actor in the film, will be seen shaking a leg with the not-yet-finalized Pakistani actress in the song.

Well, considering HumTV, who is responsible of producing and distributing the film, has a penchant of using music produced in India in its award shows, it didn’t seem completely out of character for them to rope in an Indian face to feature in their big movie’s big dance number. But this confirmation has put those speculations to rest.

However, it does give rise to more speculations. Who could this Pakistani actress be that could potentially feature in this grand song number? Personally, we’d love to see Humaima Malik take the stage for it. But that’s just us. Comment below who you’d like to see opposite Bilal Ashraf for this grand song. Until then, watch this space for more news and developments.

Luxus Grand 5th Galaxy Lollywood Awards 2019 (Nominations)

With its four-year legacy of remembering and honoring the best of Pakistan Film Industry, Galaxy Lollywood Awards (GALA) is back with its fifth edition this year. Like the last time, we are glad to announce that Luxus Grand Hotels is once again joining our hands as the lead sponsor in paying this tribute to the excellence that the film industry has produced over the course of last one year.

With their partnership, we aspire to be even bigger and better than our successful past. In that regard, the 5th Galaxy Lollywood Awards 2019 will have eighteen categories to honor the cinematic brilliances of the year 2018.

In our incessant bid to fine-tune the awards, we are introducing a couple of changes in the rules of business in this edition. For one, we have slashed a few categories like the Best Cinematic Moment, Best Cameo Appearance, and Best Dance Performance, and have added a new category of Best Lyricist in what is now a total of eighteen awards that we will be handing out this year.

Furthermore, we believe we have perfected our voting formula with a fifty-fifty divide of People’s Choice and Jury’s Selection this time around. This has been done in order to airtight the entire process of awarding only the most deserving of all in each category. It is hoped that through these changes, we only add to our reputation of being one of the most respectable film awards in the country.

So, let’s get to it right away. The voting starts today, on Monday, 15th April 2019, so vote; and make others around you vote too, for the names that you believe were the standouts of the Pakistan film industry last year and deserve being honored.

Happy Voting!