Colorism is a major and serious issue still plaguing the world. Anyone who doesn’t fit the Eurocentric beauty standards is treated as an inferior. This issue, naturally, becomes even more prevalent in the entertainment industry where an artist’s looks are considered as most important.

Numerous dark-skinned artists have come forward over the years to share their experiences of being mistreated by their industries only due to their skin color. Colorism not only hindered the careers of many but also objected them to vile and disgusting comments on social media.

Pakistan is no stranger to this problem either. Fortunately, in this age of awareness, these grievances are being heard by many and many are trying to fight them.

It is just as bad across the border, with India trying to fight this issue as well. Bollywood, and now Hollywood, superstar Priyanka Chopra has talked about the colorism she has faced on multiple occasions. But recently, Sonam Bajwa shared how colorism started at home for her and then also bled into her career in Punjabi films.

Let’s bring some light now to some cases of this in our own entertainment industry.

Parizaad

Parizaad, while lauded by critics, did face considerable backlash for its poor attempt at a progressive story. The irony of hiring a light-skinned actor and making him do brownface for a role which could’ve been an opportunity for a dark-skinned actor was completely lost on HUM TV.

Sadly, the general audience didn’t seem to care as much, making the show a massive hit which set a horrible precedent. In an industry where dark-skinned actors already don’t get much work, to paint light-skinned dark for their roles makes it even worse. A lot needs to be done to rectify this.

Amna Ilyas

Famous model and actress Amna Ilyas has been extremely vocal about the issue of colorism, something she has faced her entire life. In a now iconic acceptance speech for her Lux Style Award for “Best Female Model” she put down the naysayers who said she couldn’t make it in the industry due to her dark skin.

She has also been an advocate against the promotion of fairness creams.

Fairness Creams

Skin whitening products are, unfortunately, very popular in Pakistan. Many famous actors and actresses have endorsed such products. In recent years, however, we have started to see these ads get backlash from those fighting against colorism.

Superstar Mahira Khan came forward a few years ago on Twitter saying she has gotten multiple offers for fairness cream ads throughout her career but refuses to endorse them as a matter of principle.

If only more actors did the same. Zara Noor Abbas came under fire for promoting fairness creams and tried to make an illogical case that it had nothing to do with racism. Colorism stems from racism and therefore cannot be plucked out of our country so easily. But if enough people are fighting for change and are being heard, then we may find a road to betterment.

This Eid ul Adha, why not take a break from the traditional trip to the cinema and indulge in some awesome Pakistani movies from the comfort of your own home? Despite inflation and the high cost of movie tickets, you can still participate in the time-honored Pakistani tradition of watching movies on Eid.

So, grab your popcorn, snuggle up with your family, and get ready for an epic film-sesh featuring some of the big films for this Eid ul Adha! All you’ve got to do is turn on the TV.

Tich Button

Fasten your seatbelts for Qasim Ali Mureed’s directorial debut, featuring Farhan Saeed, Iman Aly, Feroze Khan, and Sonya Hussyn. This movie is all set for its World Television Premiere on ARY Digital, most likely on Eid day 1!

Money Back Guarantee

Fawad Khan’s blockbuster just came out last Eid, and it’s making its World Television Premiere this Eid ul Adha! To catch this guaranteed entertainment, tune in to Hum TV. Be ready to experience the fun ride of chaos and greed as MBG amps up the Eid fun quotient.

London Nahi Jaunga

Humayun Saeed and Mehwish Hayat bring the laughs in this ARY Digital film, perfect for watching on Eid ul Adha. Get ready to find out why they’re saying “London Nahi Jaunga”!

Shotcut

Take a short-cut to Punjabi film fun with this Abu Aleeha-directed feature, starring Sana Fakhar, Juggan Kazim, Gohar Rasheed, Nasim Vicky, and Qaisar Piya. The movie will be available for your at-home enjoyment on the OTT platform Chaupal.

Also, there are plenty of other Pakistani movies you can watch on OTT platforms. So, what are you waiting for? Get your family together, kick back, and enjoy an Eid ul Adha filled with fantastic Pakistani films right in your living room!

Bari eid calls for bari entertainment and our entertainment industry is geared to give the viewers just that with Eid telefilms and Eid shows!

The jubilant and festive time of the year is here and while we put together our outfits, get the house spick and span for our guests, and spend the last moments with our sacrificial animals, our entertainment industry is immersed in creating content for the masses.

This year we have telefilms with engaging plotlines and fun filled Eid shows with some of our favorite celebrities. Catch up to see what is in store.

Eid Telefilms:

We start our list with a mention of Eid Telefilms:

Budhi Ghori Laal Lagam (GEO)

Written and directed by Sheheryar Munawar, Budhi Ghori Laal Lagam follows the story of Jahangir who is a man in his 60s. Jahangir has dedicated his life to raising his two children. However, when his children become independent, he embraces a new carefree life which is put to question following a tragedy. This makes Jahangir question his life choices and whether to give in to societal expectations or carve his own path.

It stars Salman Shahid, Simi Raheal, Behroze Sabzwari, Sarwat Gillani, Ahsan Khan, and others. The telefilm will air on GEO Entertainment.

Ye Tou 2 Much Hogaya (GEO)

Releasing on GEO Entertainment Ye Tou 2 Much Hogaya will take you on a roller coaster ride of emotions. The story follows the story of Haroon who falls in love with a pair of identical twins Meena and Meenu which leads to chaos and confusion. The telefilm promises romance, comedy and double trouble with loads of laughter. The film stars Alizeh Shah, Saad Qureshi, Usman Peerzada, Asma Abbas, Saima Saleem, Imran Khoosat, and others.

Watch the teaser here.

Fakhroo Ki Dulhania (GEO)

The plot revolves around the fun and chaotic journey of Fakhir and Zainab who fall in love while working in the same office. However, their dreams are shattered when they find out that their parents have already selected life partners for them. The plot unravels as Fakhir and Zainab embark on a journey to convince their families finding themselves amidst misunderstandings and confusions.

The telefilm is written by Nooran Makhdoom and is directed by Saima Waseem. The telefilm will star Madiha Imam, Shehzad Sheikh, Zainab Qayoom, Kashif Mehmood, and others.

Good Morning Sasu, Maa (HUM TV)

With an exciting cast and a fun plot, Good Morning Sasu Maa is a perfect family watch. The telefilm is an extension of real-life fascination with Morning shows in Pakistan. It follows the story of Sania Saeed who finds herself being fired from her own morning show, only to find out later that her daughter-in-law (played by Madiha Imam) will be taking her job. Hell breaks loose in the house and Muneeb Butt who is playing Madiha Imam’s husband is caught in the middle when his wife and mother turn against each other. The telefilm will air on HUM TV on day 1 at 7 PM.

Tamak Toiyaan (HUM TV)

A delightful romantic comedy, starring Shahzad Sheikh and Sonya Hussyn, Tamak Toiyaan is about an engineer who struggles to find a good job and thus is the subject of insults by his family and his girlfriend, whom he wants to marry. Highlighting a serious societal problem of unemployment with humor makes this one a must watch. The telefilm will air on Day 3 of Eid at 6 PM.

Neelofer Tsunami (HUM TV)

Starring Ushna Shah and Shehzad Sheikh as the leads, Neelofer Tsunami will have a rerun this eid. The Eid telefilm will air on day 2 on HUM TV. It is a light-hearted rom com that will keep you hooked. When it comes to Eid telefilms, how can Hum TV back out of rom coms.

Khul Gaye Qismat (ARY Digital)

Khul Gaye Qismat is a melodramatic comedy telefilm filled with hilarious moments and unexpected twists.

Following the death of the elder of the family, the rest of the household finds a hidden treasure which will change their lives. It stars Javed Sheikh, Yasir Namaz, Sahiba, Danish Nawaz, Mansha Pasha, and others. 

Jimmy Ki Aaye Gi Baraat (ARY Digital)

Starring Aijaz Aslam and Hina Altaf as the leads, Jimmy Ki Aaye Gi Baraat is a light-hearted and fun filled entertainer. The story follows the characters of Aijaz Aslam and Hina Altaf who fall in love and get married. Following that they discover that Hina’s character is possessed by a jin.

Daako Ban Gaya Gentlemen (ARY Digital)

Starring Yasir Hussain and Mahenur Haider in key roles, Daaku Ban Gaya Gentleman is a funny tale of how a local thug turns into a gentleman for love.

Produced by Big Bang Entertainment, the telefilm will be comedic and will give viewers a scoop into what we all do for love. The telefilm will air on third day of Eid at 9 PM on ARY.

Heer Majno (Aan TV)

The first-time on-screen pair of Usama Khan and Azekah Daniel will be seen on television in the telefilm Heer Majno. Following a lie told to a landlady in order to rent a house, Usama and Azekah’s character find themselves in a peculiar situation. Soon they start to develop feelings for each other. The telefilm will air on Eid Day 2 at 10 AM.

Mera Dil Meri Marzi (Aan TV)

Mera Dil Meri Marzi is a romantic comedy telefilm that revolves around Shahnaz and her daughter Mishi, who works for women’s rights. After separating from her husband, Shahnaz cannot trust men and when her daughter falls in love with Sameer, Shahnaz asks him to prove love for his daughter by fulfilling her commands. The telefilm stars Neelum Munir, Nadia Afgan, and Affan Waheed. It will air on Day 1 at 7 PM.

Eid Shows:

Good Morning Pakistan (ARY Digital)

Keeping with the tradition, Nida Yasir will host her Morning show on ARY Digital with renowned names of the industry. The show will star Ahsan Khan, Sunita Marshall, Faisal Qureshi, Fatima Effendi, Bushra Ansari, Asma Abbas among others.

The HUM Eid Show (HUM TV)

Hosted by Yasir Hussain, The HUM Eid Show will feature several of our favorite celebrity stars including Ayesha Omar, Sheheryar Munawar, Ramsha Khan, Marina Khan, Mani. Hira Mani, Nida Yasir, and Sonya Hussayn. Filled with exciting conversations and interesting revelations, the show will air on Eid day 1 & 2 on 9 PM on HUM.

The Talk Talk Show (Express TV)

Hosted by Hassan Choudary, The Talk Talk Show will feature Mehwish Hayat as the guest for the special Eid episode. The day to release is still under wraps.

This brings us to the end of our list. Which of these shows will you be watching this Eid?

We finally have the teaser of the highly anticipated film Umro Ayyar- A New Beginning. To cut the chase, the recently dropped teaser is an impressive one. As per initial reactions the trailer differs only slightly from the colors and scenarios of the last year released ‘The Legend of Maula Jatt’. The teaser depicts an expansion into the same realm, perhaps because of the same dark and dreary color scheme of the film.

Who Is Umro Ayyar?

Umro Ayyar is a legendary, fictitious hero from the “Dastan-e-Amir Hamza” series, written by Ghalib Lakhnavi back in the 19th century. Umro Ayyar is a hero who used his courage, intelligence and magic to overcome villains and enemies threatening the existence of mankind on earth.

In this film adaption by Azfar Jafri, we see Usman Mukhtar playing the titular character while Sanam Saeed plays a strong member of his team. Alongside Mukhtar and Saeed, Umro Ayyar will see a star studded cast inclduing Adnan Siddiqui, Manzar Sehbai,  Faran Tahir, Ali Kazmi, Simi Raheal, Sana Fakhar, Daniyal Raheal, Salmaan Shaukat, Osama Karamat amongst others.

What We Think Of The Teaser?

The action depicted in the teaser is cool and crisp while the fatalities the teaser shows are gruesome and bloody. The teaser brings to life the character of the story in ways that the old fables have tried to do so in the past. While stories only left the characters to imagination, the teaser and subsequently the film show live versions of the much loved superheros on the screen. The action scenes that we witness in the teaser blow soul into the fictitious Umro Ayyar, fighting villains left, right and centre, trying to save the world and create a new wondrous realm.

Filled with magic, adventure, and intrigue, the teaser boasts of an interesting watch. The stunt choreography in the teaser is surprisingly powerful, giving glimpses of the level of intense combat that we haven’t really seen much of in Pakistan. The makers are yet to announce the release date of Umro Ayyar- A New Begining and screen a trailer, but whatever we have witnessed to far, is enough to keep the audience hanging, wishing to enter the world of Umro Ayyar and his disciples.

Surprise Entry of Hamza Ali Abbasi

The teaser for Umro Ayyar also marks the surprise entry of renowned actor Hamza Ali Abbasi. Previously seen in the Legend of Maula Jatt, Hamza Ali Abbasi is a big addition to the already star cast. Besides his physical presence, the background information in the teaser are also narrated by Hamza Ali Abbasi.

We will keep our viewers updated and will let you know once more details related to the release of the film come out.