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‘Ek Jhoothi Love Story’ Has All The Strengths Of A Quality Pakistani Drama

Ek Jhoothi Love Story is the second Pakistani web series to stream on Zee5, an Indian streaming platform, after Churails. With Mehreen Jabbar taking the director’s seat and Umera Ahmed writing the script, the expectations were already high. The duo has made successful Pakistani dramas in the past namely Doraha, Daam, and Malaal. Add to that the stellar ensemble cast, with Bilal Abbas and Madiha Imam playing the central characters of the story, and fans were expecting nothing short of a memorable experience.

The show was made available to stream on the 30th of October and since then, the series has garnered much praise from the viewers. The light-hearted yet realistic manner of storytelling and the script which tackles the relatable issues of the society make Ek Jhoothi Love Story a series that truly represents the strength of Pakistani dramas.  

The premise

The show is primarily about two individuals living in the same middle-class neighborhood in Karachi: Sohail (Bilal Abbas) and Salma (Madiha Imam). Salma is studying in college while Sohail runs his own computer and electronics repair shop. Both of them are obsessed with finding ideal spouses in their lives. And to some extent, they succeed in finding these ideals. Salma falls in love with a rich, handsome young man named Nofil while Sohail falls in love with a rich and beautiful young woman named Natalia.

Because of the class difference between them, Salma and Sohail think that Nofil and Natalia would never talk to them. Hence, to impress and get closer to their ideal partners, they create fake Facebook accounts. Salma creates a fake account using Natalia’s name and picture, while Sohail creates one using Nofil’s name and picture. Thinking they were talking to the real Nofil and Natalia, Salma and Sohail start chatting with each other. The show then follows what happens when two people build a fantasy world based on fake profiles and how these fantasies end up affecting real life. 

The rishta culture

Ek Jhoothi Love Story spends a lot of time showing the ‘rishta’ culture of Pakistani societies. It explores how parents set incredibly high standards for their children when it comes to choosing a spouse. Such was the case with Salma’s household. In pursuit of finding the ideal spouses for her children, Salma’s mother keeps rejecting every proposal in search of a better one. As a result, Salma’s three elder siblings – Salahuddin, Shazia, and Shabana – have crossed their thirties but are unable to find the right spouses in pursuit of finding the ‘perfect’ life partners.

Ek Jhoothi Love Story Web Series: Review, Trailer, Star Cast, Songs,  Actress Name, Actor Name, Posters, News & Videos

Shazia’s paternal cousin Tanzeel ur Rehman Siddiqui is interested in her but since he runs a fruit shop, she isn’t keen on getting married to him. Salahuddin’s colleague Nausheen is interested in him but since she belongs to an ordinary family, his mother keeps rejecting the proposal. Even Shabana’s fellow lecturer Jahangir wants to send her a proposal but she keeps turning him down due to the nature of his job.

Sohail and Salma also have to compromise on their ideal partners and instead settle when their families fix their marriage to each other. The show explores the idea about how it is human nature to set unattainable expectations from one’s partner in life and how the real success of a relationship comes from the compatibility between two people; not on whether or not they are able to meet all the expectations of an ideal.

Performances

Bilal Abbas Khan and Madiha Iman being the leads of the show, handled each scene with extreme finesse. The way they transitioned from hating and then eventually liking each other was covered naturally by the two actors. The family dynamics were very interesting to see and it was made possible thanks to the realistic performances by the ensemble cast.

Beo Raana Zafar, Mohammad Ahmed, Kiran Haq, Mariam Saleem, Furqan Qureshi, Hina Khwaja Bayat, Srha Asghar – Mehreen outdid herself in the casting department. Fawad Khan as the loveable Tanzeel ur Rehman Siddiqui is a great find of the industry. Ahmed Zeb, Kinza Razzaq, Rabya Kulsoom had supporting roles but they made their presence felt. None of the characters feel one dimensional. But then again, with Umera Ahmed responsible for writing the script and the characters, expecting average content would have been a mistake.

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Uneven pacing but technically strong

At 18 episodes and the runtime ranging from 33 to 40 minutes per episode, Ek Jhoothi Love Story isn’t long by the standards of the currently airing Pakistani dramas. The scenes are short and to the point. However, it still suffers from uneven pacing. The reason is that the whole obsession with finding the ideal life partner becomes repetitive after some time. The show could have wrapped up the story in 15 episodes, at most.

With that being said, it doesn’t become boring at any point. The cinematography is gorgeous and the camera work is crisp and clear. It is the same Karachi that the audience usually sees in dramas but the crew has presented it in a different light. The production team did a great job of scouting the locations, particularly the homes of the two leads. The OST is lovely and doesn’t feel overplayed.

Final word

People who had a problem with Zee5’s last Pakistani offering Churails would find no reason to complain while watching Ek Jhoothi Love Story. It is a light-hearted web series that the whole family can enjoy as it walks the fine line between comedy and drama. The episodes don’t drag with unnecessary scenes and tracks, the characters are all relatable, and there is no forced addition of misery in the narrative. In short, Ek Jhoothi Love Story has all the elements of what makes a quality Pakistani drama.

Are Dramas With More Online Views Really Better In Quality?

The strength of Pakistani dramas has always been its relatable content that both entertained as well as satisfied the viewer’s intellect. From the golden era of PTV, Pakistani dramas have succeeded globally because of the human stories they told, the realistic and inspirational characters they portrayed, and their sober and dignified manner of storytelling.

Pakistani dramas have changed since then, like all things to do. As the situation in the country and around the world changed and moved towards new directions, the dramas too had to evolve to better represent the current realities of the world. But for the most part, Pakistani dramas stuck to the ideals that had made them stand out in the first place.

The direction of dramas

It is quite ironic if one thinks about the content of Pakistani dramas, which used to be its strongest asset, is now the one which is constantly being criticized. From the looks of it, the Pakistani audience is just not happy with the kind of content that Pakistani dramas are presenting. Else why would PEMRA’s social media handles be bombarded with demands to ban this drama or that drama so much? Sensationalizing sensitive issues, the regressive portrayal of both men and women in dramas, glamorizing of immoral deeds and characters; Pakistani dramas have started to normalize themes and ideas that used to clearly not be associated with what made a good Pakistani drama. These things were reserved for dramas from across the border; dramas that were generally frowned down on, once upon a time.

When the makers of today’s dramas are questioned just why have they taken Pakistani drama towards a direction which is the complete opposite of the ideals that Pakistani dramas used to have, the answer we get is simply this – because these dramas sell nowadays. They get the higher ratings, they get more views online; from a purely business point of view, it is these dramas, that are accused of being against the morals values of a Pakistani society, which give the Pakistani drama industry its most profitable ventures.

And if something is being bought in such high numbers, it gives off the impression that it is the best product in the market. Why else would the buyers, and in this case the audience, go for something low quality? Itna bikk raha hai, cheez toh achi hogi.

Biggest successes

A quick look at the episodes uploaded on Youtube of some currently on-air dramas will show videos averaging around 3-4 million views per episode. Funnily enough, these are the very same dramas that are most criticized for having questionable content shown in them. So, the makers claim that nowadays the dramas that have the melodrama and the non-progressive storylines are the ones that are the biggest successes for them, are not entirely wrong.

And it is not like all dramas that are being produced nowadays have questionable content. Dramas that don’t follow the conventional mainstream drama template continue to be produced. The audience is very much free to tune in to watch those dramas. But again, a quick look at their Youtube stats show that these quality dramas don’t fare as well as the formulaic dramas. Of course, some exceptions do exist.

The bigger picture

So, how does one deal with the situation? Because on one hand, the Pakistani drama audience on social media continues to get more vocal with criticizing the current deteriorating state of Pakistani dramas. On the other hand, the very same kind of dramas continues to enjoy top spots on trending lists week after week. Who would a Pakistani drama maker rather listen to? The complaints of a section of people on social media or the numbers that speak for themselves?

Naturally, the drama makers and the channel owners will lean towards the numbers. They are after all in the business of making dramas for more commercial reasons than artistic ones. But we argue that in doing so, by completely reducing Pakistani drama into just a commercial venture, they are ignoring the bigger picture. The bigger picture which indicates Pakistan, in the near future, being completely stripped off of its right to claim that it is a land that produces dramas that can pass any quality test.

Time to go global

There is a difference between celebrating a drama’s popularity and using a drama’s popularity as an excuse to not put in more effort to make better quality dramas. Pakistani dramas have contributed so much in promoting a more positive side of the country on an international stage. And they have done so by resolutely standing by the ideals of prioritizing quality storytelling over lazy commercialism. If the Pakistani drama makers continue to exchange quality content with a formulaic one just because it is giving them profit, they will be doing the decades worth of good reputation of Pakistani dramas a disservice.

The stage is global now. Dramas are now competing with dramas from around the world. The audience isn’t just switching between channels now, it is switching between countries whose content they like to see. If at a crucial time like this when Pakistani drama should be gearing up to prove itself worthy of penetrating that global market, drama makers continue to forsake high-quality storytelling for cheap thrills that make them easy money, the loss this country’s entertainment industry will face will be colossal. And it will be the kind from which recovery might end up taking a long time.

Zara Noor Abbas To Star Alongside Sami Khan And Shahzad Sheikh In ‘Phaans’

There is a new trend in town where actors are now announcing their new projects via posting the picture of the script on their social media feed. Zara Noor Abbas, who hadn’t announced any new project officially despite rumors of her having started shooting a drama going around, took to her Instagram and announced her next project, a drama serial titled Badzaat.

Well, we have news that while Zara’s next project definitely is a drama serial that will air on Hum TV, its official title is not “Badzaat”. That was the working title of the drama. The official title of the project is Phaans and Zara Noor Abbas will be seen sharing the screen alongside Sami Khan and Shahzad Sheikh in the drama.

Ensemble cast

Written by Samina Ijaz and directed by Ahmad Kamran, who also directed the drama serial Baandi, Phaans revolves around an important social issue. While the sources close to the drama serial cannot reveal at this point which social issue the story is based on, it is being said that it is based on one of the societal issues which the audience will really relate to.

The cast of the drama includes Yashma Gill, Arjumand Rahim, Ali Tahir, and Kinza Malik. It is also being said that Phaans will have Shahzad Sheikh in a “never before seen avatar” and that his role is going to be completely different from anything he has ever done.

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Social issues based dramas

Hum TV’s track record when it comes to dramas that revolve around important social issues has been good. The dramas on the channel have addressed the topic of child abuse in Udaari. Ranjha Ranjha Kardi had a main character who had a childlike mental state. Dramas like Ishq Zahe Naseeb and Saraab shed light on mental illnesses. And many more such dramas that address the important societal issues in both big and small ways. It is surely a progressive trend for the local drama industry to churn out projects which impact society in a positive way.

An exciting ensemble cast in a socially relevant drama is what the audience looks forward to in the age of sensationalism and glorified melodramatic family feuds on the small screen. Phaans with its social issue-based script and a strong cast can potentially be another winner for the channel.

Here’s When Saba Qamar’s ‘Ghabrana Nahi Hai’ Finishes Shooting

The Saba Qamar-Zahid Ahmed-Syed Jibran starrer film Ghabrana Nahi Hai had begun shooting earlier in the year. However, just a few days after the film’s shooting had begun the countrywide lockdown forced the crew to halt the shooting of the film. But now the film has resumed shooting as evident by Saba Qamar’s recent Instagram posts from the film’s sets.

Continuous shooting

Producer Hassan Zia spoke to Galaxy Lollywood and revealed that the team is currently shooting for the film in Karachi. The team will be shooting in Karachi until the end of December, after which the film’s next spells will be shot in Lahore and Faisalabad.

The film, which had initially begun shooting before lockdown, will be shot in a continuous spell without breaks. Hassan Zia confirmed that the pre-lockdown spell of the shooting had to be halted in just three days because of the COVID situation. However, now the team aims to finish the shooting of the film by the end of January 2021.

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Massy entertainer

The cast of the film also includes Rambo, Saleem Mairaj, and Nayyar Ejaz. The music of the film is composed by Shuja Haider. Written by Mohsin Ali and directed by Saqib Khan, the film is produced under the banner of JB Films, helmed by Jamil Baig, while it is being co-produced by Hassan Zia.

Ghabrana Nahi Hai is reported to be a comedy film with a well-written script. It is a going to be a massy entertainer film with its fast-paced action script. Saba Qamar had previously shared her excitement for the film saying, “I just loved the script; it is a sit-com with a proper story. It is very interesting and I’m excited for it.”

Stay tuned to Galaxy Lollywood for all the latest news and updates.

Major Pakistani Celebrities To Play An Advisory Role On Kashmir Cause

The issues of Pakistan’s image in the international media and specifically the Kashmir issue are something that every responsible citizen cares deeply about. Our prominent celebrities are not exempt from it. On various occasions, many of the celebrities have taken it upon themselves to paint not just a positive picture of Pakistan in the international media, but also to talk about the Kashmir issue.

Now, an official body is to be constituted where many major celebrities of Pakistan will play an advisory role on Kashmir Cause.

Aim to project a soft image

Shehryar Afridi, Chairman Kashmir Committee invited prominent media and sports personalities to join cultural, heritage and sports advisory board for Parliamentary Committees on Kashmir.

The due to be notified advisory board would be a creative alliance of some of Pakistan’s top media personalities from the country’s television, cinematic and sporting spheres, aimed at promoting Pakistan’s cultural richness both at home and abroad in a bid to project a soft image of the country.

The Committee will work in liaison with the artist fraternity in Jammu and Kashmir towards
internationally promoting the rich and diverse cultural heritage of valley and its people,
in a bid to highlight their plight under decades of Indian oppression.

Artists who have been invited to join were Humayun Saeed, Saba Qamar, Fahad Mustafa, Atif Aslam, Anwar Maqsood, Shaan Shahid, Ali Azmat, Yousaf Salahuddin, Saira Kazmi, Rahat Fateh Ali, Hadiqa Kiani, Shehzad Roy, Humaima Malick, Yousaf Salahuddin, Shaniera Akram, Adnan Siddiqui, Bilal Ashraf, Samina Peerzada, and Shafqat Amanat Ali.

Film Producers Jerjees Seja, Momina Duraid, and Ammara Hikmat have been chosen for the advisory role. Film directors Syed Noor, Nadeem Baig, and Bilal Lashari were also on the list.

From the field of sports Aisam ul Haq, Jahangir Khan, Jansher Khan, Maria Toorpakai, Wasim Akram, Sana Mir, and Karishma Ali have been invited to join and will be notified soon. Ahsan Mashkoor has been notified as the focal person for the advisory board.

In a letter addressed to one of the advisory board members, Shehryar Afridi mentions, “To promote our cultural heritage and preserve our cultural legacy, we have decided to make you part of our advisory board on culture, heritage & sports.”

Further course of action, roles and responsibilities to be shared with the board before the first meeting which is due to be held mid November, the letter said.

‘I Want To Make A Film That Inspires People,’ – Danish Nawaz

Danish Nawaz does not need an introduction. One of the most popular comedic actors in the industry, Danish has been part of many Pakistani sitcoms over the years. His shows Extras (The Mango People) and Nadaaniyaan have entertained the viewers for many years through the shows’ many re-runs on the channels.

Nowadays Danish Nawaz is garnering praise for donning a different hat. Always known for his comedic roles and ventures, it came as a surprise for many people when Danish Nawaz turned to direct mainstream drama serials. The first mainstream drama serial that Danish directed, Sun Yaara, was a success, and Danish followed it up by directing three more successful dramas. The recently concluded Kashf, which got critical praise for its nuanced direction and splendid performances, has certainly cemented Danish Nawaz’s position as a director to watch out for.

Offers more than entertainment

Being the son of an actor, the late Fareed Nawaz Baloch, and the younger brother of the actor-director Yasir Nawaz, Danish is certainly not a stranger to the world of creative arts. Danish has directed both sitcoms and dramas for television, as well as acted in both films and dramas. The 2019 film Wrong No.2‘s story is credited to Danish Nawaz. For Danish, directing is a passion and he does plan on directing a film in the future.

In an interview with RAVA Entertainment, Danish revealed his plans for the kind of movie that he wants to direct in the future. Talking about his own love for movies, Danish said that he doesn’t want to make a movie that people will forget about as soon as they walk out of the theater.

“I don’t want to make a film where people just watch, laugh, and come out of it. I want the audience to be able to take something away from the film that stays with them. I want to make a film that moves them, that inspires them to become something.”

A rollercoaster experience

Talking about his own experience during his university days, Danish said that he would reserve a day in the week just to go out and watch movies. Recalling the time when he watched films that starred Arnold Schwarzenegger or films like Rambo III, Danish told that he used to walk out of the theater feeling like a hero himself. And he had seen other people experience the same feeling. Danish wants his own movie to have the same emotions that these older movies evoked in him.

“A movie-watching experience should be like a rollercoaster. You have to be in that disheveled state after walking out of the theater. You have to go home and discuss the film because it left an impact on you. The older films used to have that in them. The films that are made nowadays don’t have that. They are like a 3-hour long moment that breaks the second you walk out of the theater hall.”

Although Danish said the idea of the film is still in the early development stages, he does have the story for it planned. When questioned who he wishes to cast in the film as the hero, Danish replied that Ahad Raza Mir does pop in his head but it is far too early to talk about anything finally.

Currently Danish Nawaz is directing Hum TV’s next Ramazan special serial Chupke Chupke starring Ayeza Khan and Osman Khalid Butt.

Celebrities Test Positive For Covid As Second Wave Hits The Country

The Coronavirus is still a huge reality in the world. It affected people from all walks of life without any discrimination. In Pakistan, the situation with the virus was handled swiftly and the months’ long lockdown all over the country helped in controlling the virus.

But as the country begins to go back to routine, the second wave of the virus has hit. Just in the few past days, so many of the celebrities have tested positive for COVID.

Actors

Usman Mukhtar and Ameer Gilani tested positive for COVID within days of each other. Usman Mukhtar took to his Instagram and used the Insta Story feature to announce his diagnosis to his fans.

Ameer Gilani also posted about his test on his Instagram and announced to his fans that he is currently self-isolating. Both the actors had asked for prayers and reminded the fans to take the Coronavirus situation seriously.

Earlier, model-actress Saheefa Jabbar also posted on her Instagram story that she has been tested positive for Corona and asked for well wishes and prayers from her fans.

Models and singers

Model Farwa Ali Kazmi also tested positive for Covid after participating in a fashion show. She announced this on her Instagram and urged everyone who had been around her at the show to get themselves tested for Corona.

Jawad Ahmed decides to participate in general elections 2018 -  Entertainment - Dunya News

Singer Jawad Ahmed also confirmed to a news publication that he has tested positive for Corona and is currently isolating.

First wave victims

Many other celebs had tested positive for Corona when the first wave had hit. Prominent names like Shahid Afridi, Nida Yasir, Yasir Nawaz, Bilal Maqsood, Vasay Chaudhry, Abrar ul Haq, Sakina Samoo, Alizey Shah, Rubina Ashraf had caught the virus earlier in the year but they all recovered.

The recent cases of Coronavirus are a reminder for everyone that the virus is far from being over. Everyone should take the necessary precautions and follow all SOPs to stay safe from the virus.

Old Vs Modern: An Interesting Discussion On The State Of Pakistani Dramas

An online discussion panel hosted by the NUST Literary Circle invited renowned names that represent the classic and modern eras of Pakistani television dramas. Actor-producer Fahad Mustafa, writer Haseena Moin, writer Samira Fazal, and writer-actor Sajid Hasan sat down for an E-Baithak session to talk about the differences between the dramas of the older times and how the dramas have evolved since then.

It was an enlightening discussion about topics such as dramas as an art form vs the commercialism of modern dramas, is a writer actually free to write whatever kind of story they wish to tell, and how has social media impacted the system of making dramas in the industry? As all the four participants of the panel are all experienced and have been part of the industry for a respectable amount of time, they made several points about all these topics and some more.

Changes over time

The discussion started with the question about the kind of women that Pakistani dramas are showing onscreen. Haseena Moin, whose dramas Dhoop Kinare, Ankahi, and Tanhaiyaan, are still praised for the kind of female protagonists they showed, expressed her displeasure at the way Pakistani dramas have regressed the character of women.

“There was a time women were shown to balance their relationships, their work-life, as well as their domestic life equally and with dignity. Now the Pakistani dramas only show weak women who are continuously being abused by the people in her life,” said the renowned writer.

Haseena Moin accused the Pakistani dramas of only sensationalizing the stories without adding the necessary element of them having moral teaching to them. Samira Fazal who has written many successful dramas of the modern era of Pakistani dramas like Dastaan, Mera Saaein, and Mann Mayal to name a few, countered Haseena Moin’s point that with time the psychology of the viewers have changed and with that the storytelling of dramas has also changed.

“The stories nowadays demand that a character goes through several kinds of hardships to leave an impact. A simple straight forward story doesn’t work in today’s time. Even if I were to re-write some of my old dramas, I wouldn’t write them in the same manner now. Because I know the audience of today wants a different kind of storytelling,” said Samira in defense of today’s dramas.

Not all content can be good

Sajid Hasan agreed that evolution is a process and dramas have no choice but to evolve with time. However, the need is to have more proper control over the kind of content that is being churned out.

“Not all the content will be good, that can never happen. However, it is important for an actor’s representative work to be up to a certain standard of quality.”

Fahad Mustafa also echoed this sentiment and said that not all content being churned out is bad content. There is good and bad content. It is true for dramas now, just how it was true for dramas of the older days.

“Back then the number of dramas being produced was less but even in those small number of dramas not all dramas were great. Some were, and some weren’t. It is the same case now. We are just creating more content compared to back then so the number only looks bigger now.”

Social media woes

Fahad Mustafa talked about how social media has made it difficult for creatives nowadays to do their work without being distracted. He said that social media has given every person a chance to present their opinions, regardless of those opinions having any validity to them or not, and those opinions then end up affecting the creative process.

“It’s just too many people with too many opinions. With all due respect, if social media existed in the time of the old Pakistani dramas then I don’t think that many celebrated artists and their works would’ve survived till now. There’s also the fact that society back then was a lot more open-minded than what it is now. We as a society have gotten more conservative now.”

Fahad also claimed that there is not much talent in the country. The newer lot of writers and creatives might watch the global series being streamed on OTT platforms like Netflix and Amazon, but when it comes to bringing up original ideas they are unable to do so. Instead, they only attempt to copy international series and give them a Pakistani touch.

Sajid Hasan disagreed with Fahad’s claim and said it was a defeatist attitude to have. The audience right now is global and sooner the Pakistani drama makers realize it, the better. To this Fahad countered that the dramas that he produces get millions of views online and not all of them come from the domestic audience. Despite all the criticism that dramas like Jalan and Nand, produced by Fahad’s production house BigBang Entertainment, receive the fact remains they are some of the most viewed Pakistani dramas currently on-air.

Commercialization

Haseena Moin pointed out how the Pakistani drama industry has gotten all commercialized now. She called it a “factory” where a group of writers sits together to churn out scripts after scripts. Fahad Mustafa agreed that yes, the industry is more commercial now, but that is just how things are. One has to function within this system if they want to bring a change to it.

“Completely giving up any creative work because you don’t like how the industry works now and then just criticizing the industry, I don’t agree with it and I can’t work like it. I’d much rather stay in the industry and do the work that satisfies me both as an artist and from a commercial standpoint.”

Sajid Hasan pointed out that a responsible artist will only go for responsible projects. Fahad explained that he produces many dramas a year. Some of them are completely commercial as per the channel’s demand, whereas a couple he reserves for the stories that he personally wishes to tell.

“It is because I can deliver those few dramas that get the ratings and the views that I can also demand dramas which have deeper, more intricate stories to tell. I can’t think the same as an actor and a producer.”

A dying art form

Samira Fazal explained how a script nowadays doesn’t directly go from the writer to the director. Channels have their own script departments now and they scrutinize every bit of the script to make sure the drama is up to the channel’s liking. Fahad added to it that the content heads of the channel look at a script and the drama from all kinds of angles that a writer wouldn’t even think about while writing the script. And for a producer to deal with all those issues is tough. There is no choice but to compromise in some parts.

Successful drama nowadays is the one that gets the ratings and views. And the dramas that do get those ratings are the ones usually having questionable content in them. However, Haseena Moin completely disagreed with the leniency current Pakistani drama makers are giving to such content because it is giving them views and ratings in return.

“If we continue to pass questionable and immoral content as ‘theek hai, chalta hai’ then where will we stand as a society in the coming 10 years? Dramas are openly showing the trash of the society without bothering to clean up the mess. Drama is a form of art and art is never meant to be commercialized.”

But Samira Fazal, with Fahad Mustafa’s aid, brought up the reason why perhaps drama as an art form has all but died in the country. And that is because the private drama channels, on which most of the Pakistani dramas go on-air now, just do not want artsy dramas anymore. They only want the commercialized product, they only want to sensationalized product, and the writers and the producers are completely at the channel’s mercy.

You can view the complete discussion here.

Kubra Khan And Goher Mumtaz To Star Together In Film ‘Abhee’

After delivering a critically acclaimed performance in the drama serial Alif, actress Kubra Khan has been quite absent from the screens. Her fans were looking forward to the Imran Ashraf starrer drama Mushk as Kubra’s next project, for she was initially supposed to be a part of it. However, that didn’t happen. Since then there was no news of Kubra having signed on any new project.

Well, now that has changed as Kubra Khan’s next project is going to be a film. Kubra Khan has signed on to be the leading lady opposite singer-actor Goher Mumtaz in the film Abhee.

Strong cast

Sources have confirmed to Galaxy Lollywood that the film has already gone on floors. Directed by debutant Asad Malik and written by Goher Mumtaz, the film also features a strong supporting cast boasting of names such as Asif Raza Mir, Yasra Rizvi, Hina Bayat, Saleem Sheikh, Usman Peerzada, Mehmood Aslam, and Mohammad Ehteshamuddin.

The team has wrapped up their first shooting spell in the stunning terrains of Kashmir, promising the audience a visual delight on celluloid. Abhee is said to be a romantic thriller, a first for Kubra, and a comparatively lesser-explored genre for Pakistani cinema. The film has the chance of appealing to the local cinema lovers who wish to see novelty on the big-screen.

Musical treat

Sources have also confirmed that Goher Mumtaz has not just written the script but has taken on the responsibility for its music. Goher has composed the music for the film and has roped in big names like Rahat Fateh Ali Khan and Aima Baig to feature in the film’s soundtrack. And the most interesting news is that Kubra Khan is also going to be a part of the soundtrack as she has lent her voice to one of Goher’s compositions in the film. This will surely be one of the highlights of the project.

The makers of Abhee are aiming for a 2021 release. Stay tuned to Galaxy Lollywood for all the related news and updates.

Saheefa Jabbar Launches Her Own Clothing Line ‘Evervanna’

Saheefa Jabbar has always stood out for her unconventional choices. Both as a model and as an actor, Saheefa has made sure to not conform to the typical set expectations. That is why Saheefa has, in a rather short time, really made a unique identity for herself.

And now Saheefa is all ready to take on a new venture as this talented and gorgeous woman has now launched her own clothing line. Called Evervanna by Saheefa Jabbar, the clothing line aims to change the high street fashion in Pakistan.

Personal style

Saheefa took to her social media to announce the launch of her new venture. Evervanna is the result of months of creative hard work for Saheefa. The inspiration for the clothing line was Saheefa’s own dressing style and the designers for whom Saheefa has modeled for over the years.

“The idea was to use my personal style and preferences to create a line of clothing with one of a kind designs, accessible to everyone,” wrote Saheefa in the announcement post for the clothing line.

Inclusive designs

The first designs offered by the clothing line are modeled by Saheefa and her husband, Khawaja Khizer Hussain. The idea behind choosing her non-actor/model husband to be the brand’s first model was to portray the brand’s ideology that it aims to cater to customers all across the board and not just offer designs that only fit a certain modelesque body type.

“Evervanna is in part an extension of my experience in Pakistani fashion, and I believe the first line exhibits a new direction for streetwear. My experiences as a fashion curator over the years have left me encouraged, this collection in part does follow the imagination, creativity, and style of my favored international designers.”

In the future, the brand aims to offer a complete package for its customers by featuring accessories, footwear, bags, etc. For now, the brain will sell designs without compromising on the quality of the fabric as the idea behind it is to offer designs and clothes that Saheefa herself can choose to wear on any given day.

Evervanna is available to order online, with shipping available worldwide.

https://www.instagram.com/p/CHDX1zKBTva/

“I hope you take to the label and wear it, own it and find yourself in my clothes!!” Saheefa wrote as her hope for the brand and its future customers.